Archive
Year: 2018
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#FHYearOfChange: Which environmental issues should be on your radar past 2019?
July 23, 2018
2019 represents the “Year of Change” for the European Union (a new European Parliament, a new political leadership for the European Commission, and the formal departure of the UK as a member of the EU). With the European elections coming up in 2019, Senior Vice President and Director of Public Affairs, Teresa Calvano, notes what environmental issues you should have on your radar. Climate policy and circular economy are set to be huge buzzwords and...
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AI: the technology we love to hyperbolise
July 18, 2018
The beginning of the end of life as we know it, or an unheralded force for good? The Artificial Intelligence (AI) debate frequently swings across both extremes. One thing’s for sure. It’s a topic that’s impacting all of our clients, across all industries and sectors, in all markets and in all organisations, whatever their size or scale. So which side of the argument is right? Will Artificial Intelligence deliver an uncontrollable army of robots, stealing...
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So, what is an influencer?
July 16, 2018
The term 'social influencers' has become a industry buzzword. The most common definition is ‘someone with a large social following.’ It makes sense to collaborate with influencers based on what they can offer. As Brett explains in his video, the main purpose of working with social influencers is to drive purchaser intent or to raise awareness. Yet, they can also help to effect change in a highly specific policy area or impact certain individuals. Therefore...
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#FHYearofChange: What are the key questions you are going to be asking yourself in the EU’s year of change?
July 16, 2018
2019 represents the “Year of Change” for the European Union (a new European Parliament, a new political leadership for the European Commission, and the formal departure of the UK as a member of the EU). With the European elections coming up in 2019, Senior Vice President of Financial Services, Mette Grolleman, encourages others to get engaged now in writing the future of Europe. To truly engage in the upcoming changes in the EU, one needs...
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Why is research important in a communications campaign?
July 9, 2018
Conducting research is key to fully understand how to gain the attention of an audience when building a communications campaign. The last thing people want with a communications campaign is to find themselves screaming out into the void, because they’ve failed to engage or interest people. In this video, David explains three different forms of research tools that we use to better understand audiences: Search Analysis: This analysis helps to collect data from web searches...
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#FHYearOfChange: What are European politics going to look like in 2019?
July 9, 2018
2019 represents the “Year of Change” for the European Union (a new European Parliament, a new political leadership for the European Commission, and the formal departure of the UK as a member of the EU). With the European elections coming up in 2019, FleishmanHillard Advisory Board Member, Chris Davies, encourages businesses to prepare now for the upcoming changes in the EU. Businesses are already spending a lot of money on analyses and studies to try...
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Collective redress: Upcoming debates promise to be complex, intense and stormy
June 28, 2018
Last April, the Commission published its so-called ‘collective redress’ proposal, a text aiming to empower consumers to obtain compensation in case of mass harm situations. The proposed text is complex and has thus far been shaped by strong political intentions, a cocktail which promises intense discussions in the Parliament and Council. Let’s set the scene first. The political dynamite was triggered by the Diesel Gate case, where Commissioner Jourova acknowledged a weakness in the...
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How can your messages reach a communications sweet spot?
June 26, 2018
Continuing the DSC video series comes a short piece from Louise, giving us advice on how to hit the communications sweet spot when building a communications campaign. You’ll have to watch the video for the full rundown of what to do, but our main takeaway is to find your unique voice or perspective. In a society where millions of actors are constantly fighting for attention, the best way you can carve out a space for...
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Why should people care about what happens in Brussels?
June 25, 2018
Sometimes organisations and associations are sceptical as to how much effort they should make to influence EU decision making. Many believe it is either irrelevant or unnecessary action – expensive and time consuming on their part for not enough reward. Brett Kobie walks us through exactly why Brussels matters. How can the EU impact you and vice versa? Brett explains that if you understand the machine of the EU and how it ticks, you can...
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#FHYearofChange: What can we expect from the European Council?
June 25, 2018
2019 represents the “Year of Change” for the European Union (a new European Parliament, a new political leadership for the European Commission, and the formal departure of the UK as a member of the EU). With the European elections coming up in 2019, Senior Vice President of Financial Services, Mette Grolleman, encourages others to get engaged now in writing the future of Europe. In November of 2019, the European Council will elect a new president...