Archive
social media
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#RightByHer Campaign: Supporting Women’s Rights in Africa
August 18, 2020
Earlier this year, the German NGO Deutsche Stiftung Weltbevölkerung (DSW) approached our Brussels office for a new video project. After the #TrumpetHealth video campaign, they wanted us to help raise awareness on Sexual and Reproductive Health and Rights (SRHR) issues for women in Africa. In other words, DSW wanted to convince EU legislators to insist on strong SRHR language and provisions in the EU-Africa partnership that we expect to see renewed and strengthened later this...
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European Green Deal: Anticipating the two years ahead
December 13, 2019
It is not exaggeration to suggest that the Green Deal is the farthest reaching environmental policy initiative ever undertaken by the European Commission. The integration of sustainability into every pillar of the EU’s activities, from industrial strategy to development aid, is what many have advocated for years. The question now is whether the Commission can follow through on its ambitious work programme, and how well will its unified vision survive the inevitable bruises of co-decision...
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FH Studio ‘In Focus’ Event: Main Takeaways
October 24, 2019
https://vimeo.com/368495613 Today, our FH Studio gathered an audience of passionate communications professionals to talk about video, only video…nothing but video. Over three intensive hours (and coffee), our team of in-house videographers, animators, strategists and producers shared inspiration and tips. For more examples of the different video formats we've produced for a wide range of clients, check out www.fhdoesvideo.com or reach out to Head of FH Studio Evan Lamos...
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The Do’s And Don’ts Of Live Streaming
October 22, 2019
In this video recorded live on LinkedIn, FH studio lead Evan Lamos explains three things to keep in mind when live streaming on the go: sound, light and composition. Watch the video to find out more...
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#FHFiveDays 2019: Taking your communications a step further for this ‘year of change’
March 14, 2019
Our annual #FHFiveDays events are back from April 1-5! Each year, for five consecutive days, we welcome public affairs and communications professionals to our Brussels office to talk about how to advance the profession and inspire them to do great work. 2019 is definitely the year of change, with its set of challenges but also with its opportunities. During our #FHFiveDays, we will help our audience navigate the troubled waters of communications. We will be talking about content...
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What are the implications of the UK leaving the EU for business?
December 10, 2018
As it stands, on 29th March 2019, the UK is due to exit the European Union. Whilst much of our attention is dedicated to following the debate, important questions persist regarding the future of business within the EU. In this video, Matt Hinde, FleishmanHillard’s Brexit lead, suggests some of his forward-looking insights into what the implications could be for EU business. As the EU's third most populous state, the UK is an influential player in the European...
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Airbnb on the birth of a new brand of pan-European grassroots lobbying
November 29, 2018
https://vimeo.com/303005824 On 22 November, FleishmanHillard had the honour of hosting the official launch of the Grassroots Professional Network – a sign of the growing momentum of a uniquely European brand of grassroots lobbying in a fast-changing European political landscape. Georgina Browes and Sergio Vinay from Airbnb are absolute trailblazers in this space and explained that you can't just show up to your user base when you have a regulatory problem and ask them to sign...
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How to Measure the Impact of Social Media for Public Affairs
November 28, 2018
Our Challenge: Social Media is for Marketers Social media has become a veritable public affairs tool in its own right. Public affairs activities are incredibly difficult to measure, but with social media we’ve been given a gift. We have data, so much data, for free and at our fingertips. But there’s a problem. None of these social media platforms were built with us in mind. Social media is for marketers. And marketers need numbers. Marketers operate...
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Move over America, Europe is dealing with its own brand of political and cultural disruption
November 27, 2018
I often find myself explaining the current political climate in Europe to friends, family, and clients with this: “If you think the United States is crazy right now. Europe is at least as crazy as the U.S.” My observation tower for Europe’s current environment is Brussels, where I head the digital public affairs offering for FleishmanHillard across the EMEA region. Yes, Europe’s current politics can rightfully be described as “crazy” but in that environment, we’re seeing something both...
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Next European Commission – What are the tech issues that policymakers will target? #FHYearofChange
November 23, 2018
A long read version of this article first appeared on 22 October Tech policy can garner significant attention in Brussels, especially in light of Commissioner Vestager’s enforcement decisions against Apple, Google, and Amazon, as well as the Facebook and Cambridge Analytica scandal. While Commission President Jean Claude Juncker prophesied in 2014 that the Digital Single Market (DSM) would generate up to €250 billion of additional growth in Europe, the tech sector now gets more closely associated...