Archive
Year: 2018
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#FHYearofChange: Our new video series to anticipate the changes of 2019
June 20, 2018
2019 represents the “Year of Change” for the European Union, with a new European Parliament, a new political leadership for the European Commission, and the formal departure of the UK as a member of the EU. Given these institutional changes and the reduced regulatory/policy activities, some organisations might think that a reduced focus towards Brussels is justified. Yet, we believe that these developments are critical for all organisations. Since these new officials will shape policy-making...
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Delivering Paris – a new roadmap for 2050? Roundtable report
June 19, 2018
On 12 June 2018, FleishmanHillard hosted an EnergiseEurope roundtable to discuss perspectives for the EU’s long-term decarbonisation strategy due to be published by the European Commission by the end of the year. Megan Richards, Director Energy Policy at the European Commission's DG Energy, talked to us about the process for the drafting of the document, while Antje Fiehn, Senior Manager European Energy and Climate Policy at the Confederation of German Industry (BDI) presented the results...
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#FHYearOfChange: What can we expect from the European Commission?
June 19, 2018
2019 represents the “Year of Change” for the European Union (a new European Parliament, a new political leadership for the European Commission, and the formal departure of the UK as a member of the EU). With the European elections coming up in 2019, Senior Vice President of Financial Services, Mette Grolleman, encourages others to get engaged now in writing the future of Europe. The 2019 elections will mean a new head of the European Commission...
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How can the EU communicate better in a year of change?
June 12, 2018
How can the EU communicate better? That age-old question that we'll never stop asking (and shouldn't). My take in a few points: The EU needs to meet people "where they are" and drop the "Brussels knows best" mentality - EVEN if this feels weird to do. Anything that smacks of elitism just plays as condescension. The EU needs to admit that it doesn't have everything right and needs to improve (see Macron agenda!). Anything less...
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Italy – The new government
June 11, 2018
Highlights about the new Government Unprecedented crisis The political and institutional crisis over Italy’s new government, which has last around three months, has been unprecedented in all its features. As a result of this, and of the outcome of the political election of last March, a completely new political leadership with a strong populist orientation has replaced historical parties (centre-left and centre-right). Professor Giuseppe Conte, the Prime Minister leading the new Government, was an...
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Countdown to the 2019 European elections – the outlook so far
June 5, 2018
The next European elections are set to take place in just under twelve months’ time. Currently, the EU is having to prove its value to many of its members and assert its importance to its neighbours. The European project always seems to feel under threat to some extent and probably more so now than ever. Therefore, we need to ask ourselves what this uncertainty means for citizens, businesses and clients and how will it be represented...
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Working with Social Influencers to Tell Your Organisation’s Story
June 5, 2018
Obviously, you've already heard of social influencers. Not just because I wrote about them here - though I'd feel blessed to think so - but because they've gathered a lot of attention in the marketing world in the past 4-5 years. From our experience, this trend goes beyond companies and their need to sell products. For us at FH, these trusted "experts" with a large online following represent a clear opportunity for organisations to spark conversations and shape minds in the public...
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The GDPR and 25 May 2018: The finishing-line or starting pistol for data protection compliance?
May 24, 2018
25 May 2018. A date that has been evangelised by the Commission for the last 2 years, etched into the minds of all privacy activists, and overflowed your inbox as emails on ‘consent’ arrived from companies you’d long thought forgotten. This historic date represents the entry into force of the General Data Protection Regulation (GDPR), the EU wide rules which empower citizens to have more control over their personal data and govern how companies can...
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Energise europe roundtable : Delivering the 2050 decarbonisation target – Perspectives from the European Commission and the German industry
May 23, 2018
At the March European Council, Heads of State and Government requested the European Commission to present by Q1 2019 an updated strategy for how Europe will deliver its 2050 decarbonisation target in line with the Paris Agreement, taking into account national plans. Member States will need to begin working on their integrated national energy and climate plans once the Energy Union Governance package is agreed, which will have to ensure consistency with the European Union’s...
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The FleishmanHillard Brussels Web Summit
May 7, 2018
Websites and e-mail newsletters have become staples of how we do business in Brussels, but we've noticed there are so few resources available for people to understand how to approach them strategically - to figure out how they actual deliver results in the context of organisational goals or policy goals. To counter this, the FH Digital, Social & Creative team would like to announce the FleishmanHillard Brussels Web Summit. This two-day event on May 14th...