• When institutions collide: how conflicting narratives have impacted Italy’s COVID-19 vaccination efforts

    April 15, 2021

    Words by Anna Vuillerod  When institutions collide: how conflicting narratives have impacted Italy's COVID-19 vaccination efforts  While Italy was the first and most severely hit country in the EU, it is currently among the European country with the highest vaccination rates in the EU. Around 16% of the population has been vaccinated against COVID-19. While a successful vaccination campaign is underway, Italy is also known for being one of the most vaccine-skeptical country in Europe.   Indeed, one of its ruling parties has been spreading an anti-vax narrative since the years of Beppe Grillo beginning in 1998. Vaccine skepticism is not just...

  • Why are the French the most skeptical about COVID-19 vaccines in the EU?

    April 7, 2021

    Words by Anaïs Ronchin France became the birthplace of modern immunology when Louis Pasteur created a vaccine for rabies in the 1880s. This vaccine proved to be so effective that people bitten by rabid animals came from all over France and even from abroad to be vaccinated at his research facility in Paris, which would be transformed into a vaccination clinic and teaching center for this new field of science. However, despite this rich scientific history, contemporary France is experiencing the lowest levels of...

  • Vaccine hesitancy and conspiracy mentalities in German: a deadly duo?­­

    April 1, 2021

    Words by Fabianne Bamberger As we find ourselves at the one-year anniversary of the most severe health emergency of the modern era, we are still confronted with high infection levels and death rates overburdening our healthcare systems and economies. Vaccines offer a glimpse of light at the end of the long tunnel but rising anti-vaccine sentiments in the wake of the COVID-19 pandemic give cause for concern. This threat is particularly evident in one of...

  • Regional approaches and shared competences, the kryptonite for anti-vaxxers in Spain?

    March 30, 2021

    Words by Enrique Marcos Collado Vaccine trends in all EU countries are not entirely discouraging, offering some hope that summer holidays in a preferred destination for many European may be possible yet. In Spain, the number of individuals who say they would not take the vaccine immediately fell from 47% in November to 28% in late December, according to a barometer conducted by the Sociological Research Centre (CIS). As vaccination efforts have launched around the...

  • What’s driving vaccine hesitancy and what can we do about it?

    March 24, 2021

    We explore trends and our own recent survey data to see where EU markets differ and converge on their trust of vaccine information It’s been over a year since COVID-19 became a health crisis with global proportions. Bringing our societies and economies to a screeching halt, the crisis demonstrated just how much our systems depend on public health. As we attempted adaptation to daily life in a global pandemic, all eyes turned to the scientists...

  • Vaccine information: many Europeans trust local doctors over national governments

    March 24, 2021

    Measuring vaccine confidence in Europe: Exclusive FleishmanHillard research reveals trends in four European markets As vaccination plans are being rolled out across the European Union, it’s important to understand what sources of vaccine information Europeans trust when it comes to COVID-19. To understand the trends in misinformation and identify opportunities to deliver science-based vaccine information, FleishmanHillard Brussels partnered with our in-house research and measurement group, TRUE Global Intelligence, to conduct a survey in four key...