Archive
campaign
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#RightByHer Campaign: Supporting Women’s Rights in Africa
August 18, 2020
Earlier this year, the German NGO Deutsche Stiftung Weltbevölkerung (DSW) approached our Brussels office for a new video project. After the #TrumpetHealth video campaign, they wanted us to help raise awareness on Sexual and Reproductive Health and Rights (SRHR) issues for women in Africa. In other words, DSW wanted to convince EU legislators to insist on strong SRHR language and provisions in the EU-Africa partnership that we expect to see renewed and strengthened later this...
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Launching FH Brussels’ Recovery and Resurgence COVID-19 Practice
June 3, 2020
https://www.youtube.com/watch?v=flLZfiYRZcw The impact of the COVID-19 crisis across Europe is unprecedented. Economies have come to a stand still, many businesses have seen a massive reduction in their operations, and the impact on lives and livelihood is profound. When it comes to public affairs, there is certainly no ‘business as usual’. As we start to exit this crisis, we will find ourselves returning to a new norm – both the political and policy landscape have changed...
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#FHFiveDays 2019: Taking your communications a step further for this ‘year of change’
March 14, 2019
Our annual #FHFiveDays events are back from April 1-5! Each year, for five consecutive days, we welcome public affairs and communications professionals to our Brussels office to talk about how to advance the profession and inspire them to do great work. 2019 is definitely the year of change, with its set of challenges but also with its opportunities. During our #FHFiveDays, we will help our audience navigate the troubled waters of communications. We will be talking about content...
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Airbnb on the birth of a new brand of pan-European grassroots lobbying
November 29, 2018
https://vimeo.com/303005824 On 22 November, FleishmanHillard had the honour of hosting the official launch of the Grassroots Professional Network – a sign of the growing momentum of a uniquely European brand of grassroots lobbying in a fast-changing European political landscape. Georgina Browes and Sergio Vinay from Airbnb are absolute trailblazers in this space and explained that you can't just show up to your user base when you have a regulatory problem and ask them to sign...
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How to Measure the Impact of Social Media for Public Affairs
November 28, 2018
Our Challenge: Social Media is for Marketers Social media has become a veritable public affairs tool in its own right. Public affairs activities are incredibly difficult to measure, but with social media we’ve been given a gift. We have data, so much data, for free and at our fingertips. But there’s a problem. None of these social media platforms were built with us in mind. Social media is for marketers. And marketers need numbers. Marketers operate...
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Move over America, Europe is dealing with its own brand of political and cultural disruption
November 27, 2018
I often find myself explaining the current political climate in Europe to friends, family, and clients with this: “If you think the United States is crazy right now. Europe is at least as crazy as the U.S.” My observation tower for Europe’s current environment is Brussels, where I head the digital public affairs offering for FleishmanHillard across the EMEA region. Yes, Europe’s current politics can rightfully be described as “crazy” but in that environment, we’re seeing something both...
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#FHYearofChange: What’s the biggest gorilla in the room when it comes to talking about a long-term climate strategy?
September 24, 2018
With the European elections coming up in 2019, FleishmanHillard Advisory Board Member Chris Davies explains that finding a realistic solution to climate change remains a key priority. He believes that carbon capture and storage needs to be supported by governments in Europe so we can make sure that emissions going in the atmosphere are dramatically reduced. Similarly to renewable energy, this technology needs to be commercially justified in order to generate real results. https://vimeo.com/275084495/21755f7392 2019 represents the...
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#FHYearofChange: What challenges lie ahead for Europe’s transport policy?
September 17, 2018
One of the key topics in the transport sector that will be discussed during Europe's Year of Change in 2019 will be the need for alternative energy solutions to reduce emissions. With the European elections coming up in 2019, FleishmanHillard Advisory Board Member Chris Davies explains that Europe will needs to start reducing emissions with its existing technologies, before transforming its system towards full electrification. He also notes that governments and businesses need to provide transitional...
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#FHYearofChange: How can business shape Europe’s climate policy?
September 11, 2018
2019 represents the “Year of Change” for the European Union (a new European Parliament, a new political leadership for the European Commission, and the formal departure of the UK as a member of the EU). With the European elections coming up in 2019, FleishmanHillard Advisory Board Member, Chris Davies, encourages businesses to prepare now for the upcoming changes in the EU. For Davies, while a lot has been made in terms of developing renewable energy...
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Louise Day meets Marco Ricorda to talk about social influencers
August 27, 2018
Our Digital, Social and Creative Louise Day recently met the Head of Social Media for the ALDE Group, Marco Ricorda, for a quick chat about the rise of social influencers. The conversation helped to better understand what social influencers are, where we can find them and whether they are a good fit for organisations involved in Public Affairs in Brussels. https://vimeo.com/286189585 To further the discussion on social influencers, check out our recent articles on our definition of...