August 27, 2018
Our Digital, Social and Creative Louise Day recently met the Head of Social Media for the ALDE Group, Marco Ricorda, for a quick chat about the rise of social influencers. The conversation helped to better understand what social influencers are, where we can find them and whether they are a good fit for organisations involved in Public Affairs in Brussels. https://vimeo.com/286189585 To further the discussion on social influencers, check out our recent articles on our definition of...
July 16, 2018
The term 'social influencers' has become a industry buzzword. The most common definition is ‘someone with a large social following.’ It makes sense to collaborate with influencers based on what they can offer. As Brett explains in his video, the main purpose of working with social influencers is to drive purchaser intent or to raise awareness. Yet, they can also help to effect change in a highly specific policy area or impact certain individuals. Therefore...
June 5, 2018
Obviously, you've already heard of social influencers. Not just because I wrote about them here - though I'd feel blessed to think so - but because they've gathered a lot of attention in the marketing world in the past 4-5 years. From our experience, this trend goes beyond companies and their need to sell products. For us at FH, these trusted "experts" with a large online following represent a clear opportunity for organisations to spark conversations and shape minds in the public...