#RightByHer Campaign: Supporting Women’s Rights in Africa
August 18, 2020
Earlier this year, the German NGO Deutsche Stiftung Weltbevölkerung (DSW) approached our Brussels office for a new video project. After the #TrumpetHealth video campaign, they wanted us to help raise awareness on Sexual and Reproductive Health and Rights (SRHR) issues for women in Africa. In other words, DSW wanted to convince EU legislators to insist on strong SRHR language and provisions in the EU-Africa partnership that we expect to see renewed and strengthened later this...
FH Studio ‘In Focus’ Event: Main Takeaways
October 24, 2019
https://vimeo.com/368495613 Today, our FH Studio gathered an audience of passionate communications professionals to talk about video, only video…nothing but video. Over three intensive hours (and coffee), our team of in-house videographers, animators, strategists and producers shared inspiration and tips. For more examples of the different video formats we've produced for a wide range of clients, check out www.fhdoesvideo.com or reach out to Head of FH Studio Evan Lamos...
The Do’s And Don’ts Of Live Streaming
October 22, 2019
In this video recorded live on LinkedIn, FH studio lead Evan Lamos explains three things to keep in mind when live streaming on the go: sound, light and composition. Watch the video to find out more...
Year of Change: BEHIND THE SCENES
April 11, 2019
In May 2018 we published the first video in our Year of Change series. It's almost a year later and we are still pushing out videos on a weekly basis. Why? Because 2019 is a crucial year for Europe, for stakeholders and for business. The priorities for policymaking in the next five years will depend on who comes into office, hence business and stakeholders need to know well in advance how, when and with what...
#FHFiveDays 2019: Taking your communications a step further for this ‘year of change’
March 14, 2019
Our annual #FHFiveDays events are back from April 1-5! Each year, for five consecutive days, we welcome public affairs and communications professionals to our Brussels office to talk about how to advance the profession and inspire them to do great work. 2019 is definitely the year of change, with its set of challenges but also with its opportunities. During our #FHFiveDays, we will help our audience navigate the troubled waters of communications. We will be talking about content...
How to Measure the Impact of Social Media for Public Affairs
November 28, 2018
Our Challenge: Social Media is for Marketers Social media has become a veritable public affairs tool in its own right. Public affairs activities are incredibly difficult to measure, but with social media we’ve been given a gift. We have data, so much data, for free and at our fingertips. But there’s a problem. None of these social media platforms were built with us in mind. Social media is for marketers. And marketers need numbers. Marketers operate...
Next European Commission – What are the tech issues that policymakers will target? #FHYearofChange
November 23, 2018
A long read version of this article first appeared on 22 October Tech policy can garner significant attention in Brussels, especially in light of Commissioner Vestager’s enforcement decisions against Apple, Google, and Amazon, as well as the Facebook and Cambridge Analytica scandal. While Commission President Jean Claude Juncker prophesied in 2014 that the Digital Single Market (DSM) would generate up to €250 billion of additional growth in Europe, the tech sector now gets more closely associated...
Louise Day meets Marco Ricorda to talk about social influencers
August 27, 2018
Our Digital, Social and Creative Louise Day recently met the Head of Social Media for the ALDE Group, Marco Ricorda, for a quick chat about the rise of social influencers. The conversation helped to better understand what social influencers are, where we can find them and whether they are a good fit for organisations involved in Public Affairs in Brussels. https://vimeo.com/286189585 To further the discussion on social influencers, check out our recent articles on our definition of...
Welcoming Marcel Halma to talk about Corporate Activism
August 27, 2018
A few weeks ago, our Social, Digital and Creative team convened a small group of forward-thinking communicators from companies, trade associations, NGOs and EU institutions to explore what corporate activism means and what organisations should do in a time of seismic political and culture change. Marcel Halma of AkzoNobel, a recognised thought leader in the public affairs world joined us to share his take on the state of corporate activism, sparking questions like: - What, if...
So, what is an influencer?
July 16, 2018
The term 'social influencers' has become a industry buzzword. The most common definition is ‘someone with a large social following.’ It makes sense to collaborate with influencers based on what they can offer. As Brett explains in his video, the main purpose of working with social influencers is to drive purchaser intent or to raise awareness. Yet, they can also help to effect change in a highly specific policy area or impact certain individuals. Therefore...