Archive

Year: 2025

  • Generative AI is changing the search game

    May 8, 2025

      Search is evolving. Your communications strategy must evolve with it. Search isn’t what it used to be For much of the internet’s history, the fundamentals of search have remained largely unchanged: users entered queries using engines such as Google or Bing, reviewed results, and navigated to external sources. In short, search showed you where to find your answer. This environment had a clear set of engagement rules that communication professionals learned to master: optimising...

  • Does the new EU food and farming strategy have the bite it needs to succeed?

    March 12, 2025

    The EU unveiled its new agriculture and food strategy, the EU Vision for Agriculture and Food, on February 19, 2025, setting the direction for the next five years of policymaking. Amidst a challenging geopolitical context and following months of farmers’ protests across European streets, the European Commission has delineated a strategy built around the need for competitiveness, resilience and profitability of EU farming and food. Recognising the strategic role of the agrifood sector for the...

  • The challenges facing Europe and European leaders at Davos 2025

    January 24, 2025

    As world leaders converge at Davos this week, Europe stands at a critical crossroads in its own sustainability trajectory. European Commission President Ursula von der Leyen’s Special Address on Tuesday underscored the challenges facing a world in which major economies are ‘vying for access to raw materials, new technologies and global trade routes’. For Europe, this race is particularly acute due to a lack of access to the domestic resources needed to develop decarbonisation technologies...