Archive

digital

  • What to Expect from FH Studio’s Upcoming ‘In Focus’ Event?

    October 10, 2019

    Register for a morning that’s all video, only video…nothing but video. Over three intensive hours (and coffee) FH Studio’s team of in-house videographers, animators, strategists and producers will feed you with inspiration and tips. What should you expect at In Focus by FH Studio? Interview videos: How do I get the best out of time-strapped VIPs on camera? What are the basics of lighting and sound? Event-related videos: Should I film my whole event? How does live-streaming work? Explainer videos: What format might work for...

  • Europe’s Digital Policy – What to Expect from the Hearing of the Incoming Tech Commissioner(s)

    October 1, 2019

    https://vimeo.com/363276650 The aftermath of the European elections and allocation of Commissioner portfolios has given Europe’s digital agenda a renewed political impetus. As the dust settles, the Commissioner’s hearings will provide a first opportunity to hear the EU’s new leaders detail their tech vision. Amidst a backdrop of Europe’s search for digital sovereignty, these political auditions may bring clarity on the overlapping political responsibilities, the legislative intentions for online platforms and Artificial Intelligence (AI), and the...

  • FleishmanHillard’s new report assesses the global ‘Techlash’

    June 14, 2019

    FleishmanHillard’s has released a new global report entitled: ‘From Darlings to Damaged: Managing the technology sector’s reputation in an age of heightened scrutiny’. The report includes survey results from 1,000 consumers each from the US and the UK about their feelings and engagement with technology companies as well as insights and opinions from industry experts, heads of tech companies, academics and FleishmanHillard’s tech specialists from around the world. The article below was written by Crispin Mäenpää...

  • What will be the upcoming EU priorities for the next Commission mandate?

    May 22, 2019

    The European elections are upon us. Everyone’s attention is on the potential composition of one of the EU’s key institutions - the European Parliament. But here at FleishmanHillard we have also been looking beyond the elections, to see what the top priorities for the EU could be, and which key figures will be guiding them. Watch also: Niamh Griffin's video 'What will be the key trends for the European Elections?' In this video, Stéphanie Brochard and...

  • #FHFiveDays 2019: Taking your communications a step further for this ‘year of change’

    March 14, 2019

    Our annual #FHFiveDays events are back from April 1-5! Each year, for five consecutive days, we welcome public affairs and communications professionals to our Brussels office to talk about how to advance the profession and inspire them to do great work. 2019 is definitely the year of change, with its set of challenges but also with its opportunities. During our #FHFiveDays, we will help our audience navigate the troubled waters of communications. We will be talking about content...

  • What are the implications of the UK leaving the EU for business?

    December 10, 2018

    As it stands, on 29th March 2019, the UK is due to exit the European Union. Whilst much of our attention is dedicated to following the debate, important questions persist regarding the future of business within the EU. In this video, Matt Hinde, FleishmanHillard’s Brexit lead, suggests some of his forward-looking insights into what the implications could be for EU business. As the EU's third most populous state, the UK is an influential player in the European...

  • Airbnb on the birth of a new brand of pan-European grassroots lobbying

    November 29, 2018

    https://vimeo.com/303005824 On 22 November, FleishmanHillard had the honour of hosting the official launch of the Grassroots Professional Network – a sign of the growing momentum of a uniquely European brand of grassroots lobbying in a fast-changing European political landscape. Georgina Browes and Sergio Vinay from Airbnb are absolute trailblazers in this space and explained that you can't just show up to your user base when you have a regulatory problem and ask them to sign...

  • How to Measure the Impact of Social Media for Public Affairs

    November 28, 2018

    Our Challenge: Social Media is for Marketers Social media has become a veritable public affairs tool in its own right. Public affairs activities are incredibly difficult to measure, but with social media we’ve been given a gift. We have data, so much data, for free and at our fingertips. But there’s a problem. None of these social media platforms were built with us in mind. Social media is for marketers. And marketers need numbers. Marketers operate...

  • Move over America, Europe is dealing with its own brand of political and cultural disruption

    November 27, 2018

    I often find myself explaining the current political climate in Europe to friends, family, and clients with this: “If you think the United States is crazy right now. Europe is at least as crazy as the U.S.” My observation tower for Europe’s current environment is Brussels, where I head the digital public affairs offering for FleishmanHillard across the EMEA region. Yes, Europe’s current politics can rightfully be described as “crazy” but in that environment, we’re seeing something both...

  • Next European Commission – What are the tech issues that policymakers will target? #FHYearofChange

    November 23, 2018

    A long read version of this article first appeared on 22 October Tech policy can garner significant attention in Brussels, especially in light of Commissioner Vestager’s enforcement decisions against Apple, Google, and Amazon, as well as the Facebook and Cambridge Analytica scandal. While Commission President Jean Claude Juncker prophesied in 2014 that the Digital Single Market (DSM) would generate up to €250 billion of additional growth in Europe, the tech sector now gets more closely associated...