FleishmanHillard Brussels launches FH2050 climate and sustainability practice
June 30, 2020
With the launch of its FH2050 climate and sustainability practice, FleishmanHillard Brussels strengthens its offer in the sustainability space. This will help organisations navigate, communicate and engage with the green recovery. Climate change and sustainability have long been significant drivers of European public policy. Now for the first time, the Sustainable Development Goals are mainstreamed into EU policies and initiatives. The COVID-19 crisis has only served to catalyse Europe’s ambition, and focus minds on the...
How can the European Union better support consumer choice and promote more sustainable products?
June 17, 2020
The new Circular Economy Action Plan launched under the European Green Deal aims to transform production and consumption. This means changing the way consumer products for the EU market are made and offering consumers more sustainable choices. There are already measures that support more sustainable products in the EU. Yet, a comprehensive set of requirements is missing to effectively transition to more sustainable product design and manufacturing. To close this gap, the European Commission will...
How can the EU promote reuse in the Circular Economy?
June 11, 2020
The most efficient way to limit the impact of waste on the environment, is to prevent it. After prevention, the second best option, saving energy and resources is the reuse of products. Expanding reuse practices is critical to unlocking the EU’s circular economy ambitions set out in the European Green Deal and the new Circular Economy Action Plan. Despite the political momentum behind the circular economy agenda, reuse rates remain very low in the EU...
How can we reduce and track Substances of Very High Concern in the circular economy?
June 5, 2020
Over the coming years, it is one of the Commission's main goals to transition the EU, its consumers, manufacturing and products, to a circular economy. This goal has been laid out clearly in the New Circular Economy Action Plan. When it comes to the safety of products and materials, there is still a lot to be done, before we can rely on safe material cycles to provide feedstock for all our products. Especially how Substances...
#EUinTwo: Implementing the Circular Economy
March 26, 2020
As a key area of the European Green Deal, the recently announced Circular Economy 2.0 has put in place specific and ambitious actions to transform Europe’s economy. The Commission is focused on reducing the environmental and social impact of products by making sure that by 2030 all products will be circular, increasing the use of secondary raw materials and tackling waste at the source. These measures go hand in hand with greater use of the...
Circular Economy to Dominate the Agenda for the Next Five Years
October 24, 2019
Newly-elected Commission President, Ursula von der Leyen, has committed to promoting a circular economy in her agenda for Europe, stating that the main priority area is high-impact sectors such as the textiles and construction industries. For some, the announcement seems standardised and vague, perhaps even just a precaution to ensure her confirmation as European Commission President. In reality, the statement is significant when combined with the fact that circular economy proponent, Frans Timmermans, is likely...
Plastics Strategy: Coming Full Circle
February 9, 2018
On Tuesday, January 30th, FleishmanHillard hosted its Plastics Strategy roundtable in a very timely manner given that the strategy was published just two weeks before. The Plastics Strategy plays a key role in the broader Circular Economy package from December 2015 and seems to be on top of many people's minds at the moment The Commission’s vision, as set out in the Strategy, is to move towards “a smart, innovative and sustainable plastics industry, where...