Archive

communications

  • Airbnb on the birth of a new brand of pan-European grassroots lobbying

    November 29, 2018

    https://vimeo.com/303005824 On 22 November, FleishmanHillard had the honour of hosting the official launch of the Grassroots Professional Network – a sign of the growing momentum of a uniquely European brand of grassroots lobbying in a fast-changing European political landscape. Georgina Browes and Sergio Vinay from Airbnb are absolute trailblazers in this space and explained that you can't just show up to your user base when you have a regulatory problem and ask them to sign...

  • How to Measure the Impact of Social Media for Public Affairs

    November 28, 2018

    Our Challenge: Social Media is for Marketers Social media has become a veritable public affairs tool in its own right. Public affairs activities are incredibly difficult to measure, but with social media we’ve been given a gift. We have data, so much data, for free and at our fingertips. But there’s a problem. None of these social media platforms were built with us in mind. Social media is for marketers. And marketers need numbers. Marketers operate...

  • Move over America, Europe is dealing with its own brand of political and cultural disruption

    November 27, 2018

    I often find myself explaining the current political climate in Europe to friends, family, and clients with this: “If you think the United States is crazy right now. Europe is at least as crazy as the U.S.” My observation tower for Europe’s current environment is Brussels, where I head the digital public affairs offering for FleishmanHillard across the EMEA region. Yes, Europe’s current politics can rightfully be described as “crazy” but in that environment, we’re seeing something both...

  • Next European Commission – What are the tech issues that policymakers will target? #FHYearofChange

    November 23, 2018

    A long read version of this article first appeared on 22 October Tech policy can garner significant attention in Brussels, especially in light of Commissioner Vestager’s enforcement decisions against Apple, Google, and Amazon, as well as the Facebook and Cambridge Analytica scandal. While Commission President Jean Claude Juncker prophesied in 2014 that the Digital Single Market (DSM) would generate up to €250 billion of additional growth in Europe, the tech sector now gets more closely associated...

  • EU chemicals policy under the next Commission

    November 16, 2018

    The next European Commission will undoubtedly face a busy chemicals agenda. So busy it will only have to pick and choose its issues. But that’s it, it will have to choose, or risk others choosing for it. Looking at the Juncker Commission’s legacy on chemicals policy, one may remember the controversial discussions around glyphosate, the long-awaited criteria to identify endocrine disruptors, or the many fitness check (REFIT) exercises carried out by the administration. But these...

  • #FHYearofChange: What’s the biggest gorilla in the room when it comes to talking about a long-term climate strategy?

    September 24, 2018

    With the European elections coming up in 2019, FleishmanHillard Advisory Board Member Chris Davies explains that finding a realistic solution to climate change remains a key priority. He believes that carbon capture and storage needs to be supported by governments in Europe so we can make sure that emissions going in the atmosphere are dramatically reduced. Similarly to renewable energy, this technology needs to be commercially justified in order to generate real results. https://vimeo.com/275084495/21755f7392 2019 represents the...

  • #FHYearofChange: What challenges lie ahead for Europe’s transport policy?

    September 17, 2018

    One of the key topics in the transport sector that will be discussed during Europe's Year of Change in 2019 will be the need for alternative energy solutions to reduce emissions. With the European elections coming up in 2019, FleishmanHillard Advisory Board Member Chris Davies explains that Europe will needs to start reducing emissions with its existing technologies, before transforming its system towards full electrification. He also notes that governments and businesses need to provide transitional...

  • #FHYearofChange: How can business shape Europe’s climate policy?

    September 11, 2018

    2019 represents the “Year of Change” for the European Union (a new European Parliament, a new political leadership for the European Commission, and the formal departure of the UK as a member of the EU). With the European elections coming up in 2019, FleishmanHillard Advisory Board Member, Chris Davies, encourages businesses to prepare now for the upcoming changes in the EU. For Davies, while a lot has been made in terms of developing renewable energy...

  • Louise Day meets Marco Ricorda to talk about social influencers

    August 27, 2018

    Our Digital, Social and Creative Louise Day recently met the Head of Social Media for the ALDE Group, Marco Ricorda, for a quick chat about the rise of social influencers.   The conversation helped to better understand what social influencers are, where we can find them and whether they are a good fit for organisations involved in Public Affairs in Brussels. https://vimeo.com/286189585 To further the discussion on social influencers, check out our recent articles on our definition...

  • Welcoming Marcel Halma to talk about Corporate Activism

    August 27, 2018

    A few weeks ago, our Social, Digital and Creative team convened a small group of forward-thinking communicators from companies, trade associations, NGOs and EU institutions to explore what corporate activism means and what organisations should do in a time of seismic political and culture change. Marcel Halma of AkzoNobel, a recognised thought leader in the public affairs world joined us to share his take on the state of corporate activism, sparking questions like: - What, if...