Archive
Europe
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Welcoming Marcel Halma to talk about Corporate Activism
August 27, 2018
A few weeks ago, our Social, Digital and Creative team convened a small group of forward-thinking communicators from companies, trade associations, NGOs and EU institutions to explore what corporate activism means and what organisations should do in a time of seismic political and culture change. Marcel Halma of AkzoNobel, a recognised thought leader in the public affairs world joined us to share his take on the state of corporate activism, sparking questions like: - What, if...
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#FHYearOfChange: Which issues should be on your radar in technology past 2019?
July 30, 2018
2019 represents the “Year of Change” for the European Union (a new European Parliament, a new political leadership for the European Commission, and the formal departure of the UK as a member of the EU). With the European elections coming up in 2019, Senior Vice President and Director of Public Affairs, Teresa Calvano, notes what issues you should have on your radar in the technology sector. Artificial intelligence (AI), data and blockchain are set to...
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#FHYearOfChange: Which environmental issues should be on your radar past 2019?
July 23, 2018
2019 represents the “Year of Change” for the European Union (a new European Parliament, a new political leadership for the European Commission, and the formal departure of the UK as a member of the EU). With the European elections coming up in 2019, Senior Vice President and Director of Public Affairs, Teresa Calvano, notes what environmental issues you should have on your radar. Climate policy and circular economy are set to be huge buzzwords and...
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AI: the technology we love to hyperbolise
July 18, 2018
The beginning of the end of life as we know it, or an unheralded force for good? The Artificial Intelligence (AI) debate frequently swings across both extremes. One thing’s for sure. It’s a topic that’s impacting all of our clients, across all industries and sectors, in all markets and in all organisations, whatever their size or scale. So which side of the argument is right? Will Artificial Intelligence deliver an uncontrollable army of robots, stealing...
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So, what is an influencer?
July 16, 2018
The term 'social influencers' has become a industry buzzword. The most common definition is ‘someone with a large social following.’ It makes sense to collaborate with influencers based on what they can offer. As Brett explains in his video, the main purpose of working with social influencers is to drive purchaser intent or to raise awareness. Yet, they can also help to effect change in a highly specific policy area or impact certain individuals. Therefore...
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#FHYearofChange: What are the key questions you are going to be asking yourself in the EU’s year of change?
July 16, 2018
2019 represents the “Year of Change” for the European Union (a new European Parliament, a new political leadership for the European Commission, and the formal departure of the UK as a member of the EU). With the European elections coming up in 2019, Senior Vice President of Financial Services, Mette Grolleman, encourages others to get engaged now in writing the future of Europe. To truly engage in the upcoming changes in the EU, one needs...
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#FHYearOfChange: What are European politics going to look like in 2019?
July 9, 2018
2019 represents the “Year of Change” for the European Union (a new European Parliament, a new political leadership for the European Commission, and the formal departure of the UK as a member of the EU). With the European elections coming up in 2019, FleishmanHillard Advisory Board Member, Chris Davies, encourages businesses to prepare now for the upcoming changes in the EU. Businesses are already spending a lot of money on analyses and studies to try...
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How can your messages reach a communications sweet spot?
June 26, 2018
Continuing the DSC video series comes a short piece from Louise, giving us advice on how to hit the communications sweet spot when building a communications campaign. You’ll have to watch the video for the full rundown of what to do, but our main takeaway is to find your unique voice or perspective. In a society where millions of actors are constantly fighting for attention, the best way you can carve out a space for...
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#FHYearofChange: What can we expect from the European Council?
June 25, 2018
2019 represents the “Year of Change” for the European Union (a new European Parliament, a new political leadership for the European Commission, and the formal departure of the UK as a member of the EU). With the European elections coming up in 2019, Senior Vice President of Financial Services, Mette Grolleman, encourages others to get engaged now in writing the future of Europe. In November of 2019, the European Council will elect a new president...
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#FHYearofChange: Our new video series to anticipate the changes of 2019
June 20, 2018
2019 represents the “Year of Change” for the European Union, with a new European Parliament, a new political leadership for the European Commission, and the formal departure of the UK as a member of the EU. Given these institutional changes and the reduced regulatory/policy activities, some organisations might think that a reduced focus towards Brussels is justified. Yet, we believe that these developments are critical for all organisations. Since these new officials will shape policy-making...