Welcoming Marcel Halma to talk about Corporate Activism

A few weeks ago, our Social, Digital and Creative team convened a small group of forward-thinking communicators from companies, trade associations, NGOs and EU institutions to explore what corporate activism means and what organisations should do in a time of seismic political and culture change.

Marcel Halma of AkzoNobel, a recognised thought leader in the public affairs world joined us to share his take on the state of corporate activism, sparking questions like:

– What, if anything, should companies ‘stand for’?

– Are companies the new activists

– Where does that leave NGOs? and…

– Should companies step up to make change happen where governments are failing?

And of course we found consensus on answers to these easy questions in under 90 minutes. Many thanks to Marcel and the awesome group who made time for this pre-summer debate!

This conversation followed two other debates we organised which focused on the new class of “European everyday activists” and the way NGOs, companies and industry associations should react to the rise of this new form of activism.

Feel free to read our article on how should NGOs, companies and industry associations should react to the rise of the “Everyday European activist.”

  • Brett Kobie

    Brett heads up digital, social & creative strategy for FleishmanHillard’s European Union office in Brussels, which works across sectors to combine deep policy expertise with innovative, creative communications. A seasoned transatlantic public affairs professional and strategic digital communicator, Brett has split the last 15 years...

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