• Louise Day meets Marco Ricorda to talk about social influencers

    August 27, 2018

    Our Digital, Social and Creative Louise Day recently met the Head of Social Media for the ALDE Group, Marco Ricorda, for a quick chat about the rise of social influencers. The conversation helped to better understand what social influencers are, where we can find them and whether they are a good fit for organisations involved in Public Affairs in Brussels. To further the discussion on social influencers, check out our recent articles on our definition of...

  • Welcoming Marcel Halma to talk about Corporate Activism

    August 27, 2018

    A few weeks ago, our Social, Digital and Creative team convened a small group of forward-thinking communicators from companies, trade associations, NGOs and EU institutions to explore what corporate activism means and what organisations should do in a time of seismic political and culture change. Marcel Halma of AkzoNobel, a recognised thought leader in the public affairs world joined us to share his take on the state of corporate activism, sparking questions like: - What, if...

  • #FHYearOfChange: Which issues should be on your radar in technology past 2019?

    July 30, 2018

    2019 represents the “Year of Change” for the European Union (a new European Parliament, a new political leadership for the European Commission, and the formal departure of the UK as a member of the EU). With the European elections coming up in 2019, Senior Vice President and Director of Public Affairs, Teresa Calvano, notes what issues you should have on your radar in the technology sector. Artificial intelligence (AI), data and blockchain are set to...

  • So, what is an influencer?

    July 16, 2018

    The term 'social influencers' has become a industry buzzword. The most common definition is ‘someone with a large social following.’ It makes sense to collaborate with influencers based on what they can offer. As Brett explains in his video, the main purpose of working with social influencers is to drive purchaser intent or to raise awareness. Yet, they can also help to effect change in a highly specific policy area or impact certain individuals. Therefore...

  • #FHYearOfChange: What are European politics going to look like in 2019?

    July 9, 2018

    2019 represents the “Year of Change” for the European Union (a new European Parliament, a new political leadership for the European Commission, and the formal departure of the UK as a member of the EU). With the European elections coming up in 2019, FleishmanHillard Advisory Board Member, Chris Davies, encourages businesses to prepare now for the upcoming changes in the EU. Businesses are already spending a lot of money on analyses and studies to try...

  • How can your messages reach a communications sweet spot?

    June 26, 2018

    Continuing the DSC video series comes a short piece from Louise, giving us advice on how to hit the communications sweet spot when building a communications campaign. You’ll have to watch the video for the full rundown of what to do, but our main takeaway is to find your unique voice or perspective. In a society where millions of actors are constantly fighting for attention, the best way you can carve out a space for...

  • How can the EU communicate better in a year of change?

    June 12, 2018

    How can the EU communicate better? That age-old question that we'll never stop asking (and shouldn't). My take in a few points: The EU needs to meet people "where they are" and drop the "Brussels knows best" mentality - EVEN if this feels weird to do. Anything that smacks of elitism just plays as condescension. The EU needs to admit that it doesn't have everything right and needs to improve (see Macron agenda!). Anything less...

  • Working with Social Influencers to Tell Your Organisation’s Story

    June 5, 2018

    Obviously, you've already heard of social influencers. Not just because I wrote about them here - though I'd feel blessed to think so - but because they've gathered a lot of attention in the marketing world in the past 4-5 years. From our experience, this trend goes beyond companies and their need to sell products. For us at FH, these trusted "experts" with a large online following represent a clear opportunity for organisations to spark conversations and shape minds in the public...

  • FH Five Days: Producing Video

    March 15, 2018

    From Ideas to Execution In this session, Brett Kobie and Annette Simson guide you through the process of creating and producing good video. Whether you’re creating a short social media video or a longer promotional video, this session is helpful for any and all videomakers. It's an area which clients can often assume to be overly simple - they might want video but they don't necessarily know what kind. Brett and Annette walk us through...

  • FH Five Days: The best campaigns of 2017

    March 14, 2018

    Discover inspiring campaigns and the stories behind them The final event of the week saw our two presenters, David Turier and Jacques Foul, going through our favourite campaigns of 2017 – both by FleishmanHillard and others. From fake Donald Trumps to emotional viral videos, this session will give you some great inspiration to create truly powerful messages.