Obviously, you’ve already heard of social influencers. Not just because I wrote about them here – though I’d feel blessed to think so – but because they’ve gathered a lot of attention in the marketing world in the past 4-5 years.
From our experience, this trend goes beyond companies and their need to sell products. For us at FH, these trusted “experts” with a large online following represent a clear opportunity for organisations to spark conversations and shape minds in the public affairs sphere.
Why? Influencers have an audience of aficionados that share the same passion, a record of earning and building trust and the best of them are even performers that have the ability to tell an organisation’s story with great enthusiasm.
For a recent project with a public sector client, our team travelled to Vienna to co-create a video production with a veteran journalist and YouTuber in the renewable energy space.
I personally believe that what makes communication effective is the ability to catch the attention of a specific audience and deliver a clear message that sparks a reaction.