Archive

video

  • #FHYearOfChange: Which issues should be on your radar in technology past 2019?

    July 30, 2018

    2019 represents the “Year of Change” for the European Union (a new European Parliament, a new political leadership for the European Commission, and the formal departure of the UK as a member of the EU). With the European elections coming up in 2019, Senior Vice President and Director of Public Affairs, Teresa Calvano, notes what issues you should have on your radar in the technology sector. Artificial intelligence (AI), data and blockchain are set to...

  • #FHYearOfChange: Which environmental issues should be on your radar past 2019?

    July 23, 2018

    2019 represents the “Year of Change” for the European Union (a new European Parliament, a new political leadership for the European Commission, and the formal departure of the UK as a member of the EU). With the European elections coming up in 2019, Senior Vice President and Director of Public Affairs, Teresa Calvano, notes what environmental issues you should have on your radar. Climate policy and circular economy are set to be huge buzzwords and...

  • So, what is an influencer?

    July 16, 2018

    The term 'social influencers' has become a industry buzzword. The most common definition is ‘someone with a large social following.’ It makes sense to collaborate with influencers based on what they can offer. As Brett explains in his video, the main purpose of working with social influencers is to drive purchaser intent or to raise awareness. Yet, they can also help to effect change in a highly specific policy area or impact certain individuals. Therefore...

  • #FHYearofChange: What are the key questions you are going to be asking yourself in the EU’s year of change?

    July 16, 2018

    2019 represents the “Year of Change” for the European Union (a new European Parliament, a new political leadership for the European Commission, and the formal departure of the UK as a member of the EU). With the European elections coming up in 2019, Senior Vice President of Financial Services, Mette Grolleman, encourages others to get engaged now in writing the future of Europe. To truly engage in the upcoming changes in the EU, one needs...

  • #FHYearOfChange: What are European politics going to look like in 2019?

    July 9, 2018

    2019 represents the “Year of Change” for the European Union (a new European Parliament, a new political leadership for the European Commission, and the formal departure of the UK as a member of the EU). With the European elections coming up in 2019, FleishmanHillard Advisory Board Member, Chris Davies, encourages businesses to prepare now for the upcoming changes in the EU. Businesses are already spending a lot of money on analyses and studies to try...

  • How can your messages reach a communications sweet spot?

    June 26, 2018

    Continuing the DSC video series comes a short piece from Louise, giving us advice on how to hit the communications sweet spot when building a communications campaign. You’ll have to watch the video for the full rundown of what to do, but our main takeaway is to find your unique voice or perspective. In a society where millions of actors are constantly fighting for attention, the best way you can carve out a space for...

  • #FHYearofChange:­ What can we expect from the European Council?

    June 25, 2018

    2019 represents the “Year of Change” for the European Union (a new European Parliament, a new political leadership for the European Commission, and the formal departure of the UK as a member of the EU). With the European elections coming up in 2019, Senior Vice President of Financial Services, Mette Grolleman, encourages others to get engaged now in writing the future of Europe. In November of 2019, the European Council will elect a new president...

  • #FHYearofChange: Our new video series to anticipate the changes of 2019

    June 20, 2018

    2019 represents the “Year of Change” for the European Union, with a new European Parliament, a new political leadership for the European Commission, and the formal departure of the UK as a member of the EU. Given these institutional changes and the reduced regulatory/policy activities, some organisations might think that a reduced focus towards Brussels is justified. Yet, we believe that these developments are critical for all organisations. Since these new officials will shape policy-making...

  • #FHYearOfChange: What can we expect from the European Commission?

    June 19, 2018

    2019 represents the “Year of Change” for the European Union (a new European Parliament, a new political leadership for the European Commission, and the formal departure of the UK as a member of the EU). With the European elections coming up in 2019, Senior Vice President of Financial Services, Mette Grolleman, encourages others to get engaged now in writing the future of Europe. The 2019 elections will mean a new head of the European Commission...

  • Working with Social Influencers to Tell Your Organisation’s Story

    June 5, 2018

    Obviously, you've already heard of social influencers. Not just because I wrote about them here - though I'd feel blessed to think so - but because they've gathered a lot of attention in the marketing world in the past 4-5 years. From our experience, this trend goes beyond companies and their need to sell products. For us at FH, these trusted "experts" with a large online following represent a clear opportunity for organisations to spark conversations and shape minds in the public...