Next European Commission – What are the key milestones in the year ahead? #FHYearofChange
November 2, 2018
On 1st November 2019, the next European Commission will take office. In this video, Clément Luzeau maps out key milestones before the next President of the Commission settles in the Berlaymont building. Until March 2019, during the run-up period, European political parties will select their Spitzenkandidaten/’lead candidates’ and decide on their manifestos. These manifestos will be debated at European level during the official campaign period, from March until the European elections on 23-26 May. The selection...
Do tech CEOs understand the importance of what’s going on in Brussels? #FHYearofChange
October 23, 2018
After conducting a survey on tech companies in Brussels, FH Advisory Board Member Claudio Murri talks about what should be on these companies' agenda for the upcoming European elections. In our recent survey, we found that tech professionals have a good relationship with their leaders. Yet, they also claimed that they did not have enough resources to accomplish their jobs. As Murri notes in a new #FHYearofChange video, the trend of seeing cuts in offices expenses...
#FHYearofChange: What’s the biggest gorilla in the room when it comes to talking about a long-term climate strategy?
September 24, 2018
With the European elections coming up in 2019, FleishmanHillard Advisory Board Member Chris Davies explains that finding a realistic solution to climate change remains a key priority. He believes that carbon capture and storage needs to be supported by governments in Europe so we can make sure that emissions going in the atmosphere are dramatically reduced. Similarly to renewable energy, this technology needs to be commercially justified in order to generate real results. https://vimeo.com/275084495/21755f7392 2019 represents the...
#FHYearofChange: What challenges lie ahead for Europe’s transport policy?
September 17, 2018
One of the key topics in the transport sector that will be discussed during Europe's Year of Change in 2019 will be the need for alternative energy solutions to reduce emissions. With the European elections coming up in 2019, FleishmanHillard Advisory Board Member Chris Davies explains that Europe will needs to start reducing emissions with its existing technologies, before transforming its system towards full electrification. He also notes that governments and businesses need to provide transitional...
#FHYearofChange: How can business shape Europe’s climate policy?
September 11, 2018
2019 represents the “Year of Change” for the European Union (a new European Parliament, a new political leadership for the European Commission, and the formal departure of the UK as a member of the EU). With the European elections coming up in 2019, FleishmanHillard Advisory Board Member, Chris Davies, encourages businesses to prepare now for the upcoming changes in the EU. For Davies, while a lot has been made in terms of developing renewable energy...
#FHYearOfChange: Which healthcare issues should be on your radar past 2019?
September 3, 2018
2019 represents the “Year of Change” for the European Union (a new European Parliament, a new political leadership for the European Commission, and the formal departure of the UK as a member of the EU). With the European elections coming up in 2019, Senior Vice President and Director of Public Affairs, Teresa Calvano, notes what issues you should have on your radar in the healthcare sector. For Calvano, the rise of e-health, the digital transformation...
Louise Day meets Marco Ricorda to talk about social influencers
August 27, 2018
Our Digital, Social and Creative Louise Day recently met the Head of Social Media for the ALDE Group, Marco Ricorda, for a quick chat about the rise of social influencers. The conversation helped to better understand what social influencers are, where we can find them and whether they are a good fit for organisations involved in Public Affairs in Brussels. https://vimeo.com/286189585 To further the discussion on social influencers, check out our recent articles on our definition of...
So, what is an influencer?
July 16, 2018
The term 'social influencers' has become a industry buzzword. The most common definition is ‘someone with a large social following.’ It makes sense to collaborate with influencers based on what they can offer. As Brett explains in his video, the main purpose of working with social influencers is to drive purchaser intent or to raise awareness. Yet, they can also help to effect change in a highly specific policy area or impact certain individuals. Therefore...
How can your messages reach a communications sweet spot?
June 26, 2018
Continuing the DSC video series comes a short piece from Louise, giving us advice on how to hit the communications sweet spot when building a communications campaign. You’ll have to watch the video for the full rundown of what to do, but our main takeaway is to find your unique voice or perspective. In a society where millions of actors are constantly fighting for attention, the best way you can carve out a space for...
#FHYearofChange: Our new video series to anticipate the changes of 2019
June 20, 2018
2019 represents the “Year of Change” for the European Union, with a new European Parliament, a new political leadership for the European Commission, and the formal departure of the UK as a member of the EU. Given these institutional changes and the reduced regulatory/policy activities, some organisations might think that a reduced focus towards Brussels is justified. Yet, we believe that these developments are critical for all organisations. Since these new officials will shape policy-making...