Archive
campaign
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So, what is an influencer?
July 16, 2018
The term 'social influencers' has become a industry buzzword. The most common definition is ‘someone with a large social following.’ It makes sense to collaborate with influencers based on what they can offer. As Brett explains in his video, the main purpose of working with social influencers is to drive purchaser intent or to raise awareness. Yet, they can also help to effect change in a highly specific policy area or impact certain individuals. Therefore...
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How can your messages reach a communications sweet spot?
June 26, 2018
Continuing the DSC video series comes a short piece from Louise, giving us advice on how to hit the communications sweet spot when building a communications campaign. You’ll have to watch the video for the full rundown of what to do, but our main takeaway is to find your unique voice or perspective. In a society where millions of actors are constantly fighting for attention, the best way you can carve out a space for...
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#FHYearofChange: Our new video series to anticipate the changes of 2019
June 20, 2018
2019 represents the “Year of Change” for the European Union, with a new European Parliament, a new political leadership for the European Commission, and the formal departure of the UK as a member of the EU. Given these institutional changes and the reduced regulatory/policy activities, some organisations might think that a reduced focus towards Brussels is justified. Yet, we believe that these developments are critical for all organisations. Since these new officials will shape policy-making...
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Working with Social Influencers to Tell Your Organisation’s Story
June 5, 2018
Obviously, you've already heard of social influencers. Not just because I wrote about them here - though I'd feel blessed to think so - but because they've gathered a lot of attention in the marketing world in the past 4-5 years. From our experience, this trend goes beyond companies and their need to sell products. For us at FH, these trusted "experts" with a large online following represent a clear opportunity for organisations to spark conversations and shape minds in the public...
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FH Five Days: Producing Video
March 15, 2018
From Ideas to Execution In this session, Brett Kobie and Annette Simson guide you through the process of creating and producing good video. Whether you’re creating a short social media video or a longer promotional video, this session is helpful for any and all videomakers. It's an area which clients can often assume to be overly simple - they might want video but they don't necessarily know what kind. Brett and Annette walk us through...
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FH Five Days: The best campaigns of 2017
March 14, 2018
Discover inspiring campaigns and the stories behind them The final event of the week saw our two presenters, David Turier and Jacques Foul, going through our favourite campaigns of 2017 – both by FleishmanHillard and others. From fake Donald Trumps to emotional viral videos, this session will give you some great inspiration to create truly powerful messages. https://vimeo.com/259324038...
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FH Five Days: Building experiences
March 14, 2018
Moving from classic events to unforgettable physical & digital experiences Starting the morning off with an improvised drama exercise, Louise Day and two guest actors helped to demonstrate how to build a memorable experience by doing something different. Day was then joined by Brett Kobie to give examples of our favourite memorable campaigns, and dissect the makings of an experience that will stand out. The session moved on to ask the audience to share their...
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FH Five Days: Owning an issue online
March 14, 2018
Thinking beyond social to make your organisation the reference on a particular topic This session was run by David Turier and our associate, Peter Wilson, from Specialist in Bristol. They talk about using research methods like search analysis and social listening to create content that reaches your audiences wherever they spend their time online, not just on social media. By finding out more on what your audience is thinking, and more importantly, searching for online...
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FH Five Days: Social in 5
March 14, 2018
What will the Brussels digital and social media landscape look like in 5 years? In the first session of FH Five Days, Brett Kobie and Louise Day discussed the future of EU policy advocacy in the face of developing trends in technology and social media. Brett introduced us to some of the possible new techniques to reach audiences, such as chat bots, and the new ways to make a campaign or experience stand out by...
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Developing Effective Video Campaigns: A presentation led by Louise Day & Natalie Edelstein at the European Commission
May 8, 2017
On 26 April 2017, the European Commission invited our Digital, Social and Creative team to give a presentation on video distribution. Led by Louise Day and Natalie Edelstein, the presentation focused on how to optimise videos for distribution on various social media channels, how to benefit from paid advertising, and how to measure the impact of a piece of content or campaign. For as many best practices and ‘industry standards’ there are in the audiovisual...