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Opinions

  • Tech Companies are Reinventing Public Affairs

    March 27, 2019

    Where is lobbying going? What are the next big trends and tactics? The threats and opportunities? Head of our Digital, Social and Creative team, Brett Kobie, explains why Silicon Valley’s big tech firms are who you should be looking at for the answers.  Watch Brett's other video: Tackling the Binary Choice Conundrum...

  • Tackling the Binary Choice Conundrum

    March 27, 2019

    In this video the head of Digital, Social and Creative, Brett Kobie, tells you why making your story simpler is a must, especially in this Year of Change.  Watch Brett's other Video: Tech Reinventing Public Affairs...

  • ‘Hemicycle Views’: Interviewing MEP Julie Girling (EPP)

    March 15, 2019

    In 2009 Julie Girling was elected Conservative MEP representing South West England and Gibraltar. Today she sits within the Group of the European People's Party (EPP). During her 10 years in the European Parliament Girling has held positions such as chief whip of the Conservatives in the European Parliament and UK spokesman for agriculture – a sector in which she has been very influential. Girling is a notable member of the Environment, Public Health and...

  • The evaluation of “1008”: an opportunity to create global airline carriers? Probably not

    March 14, 2019

    While the European Commission is almost with one foot out of the door, there is a surprising raft of publications expected in the coming weeks in relation to the aviation agenda. These span a range of topics, from social labour conditions, airport charges and taxation. In a series of publications, we will take stock of what we can expect. Today: the ongoing evaluation of the principal regulation underpinning the EU’s internal aviation market, commonly referred...

  • The Future of FinTech Policy in Europe

    March 11, 2019

    In this video, FleishmanHillard’s FinTech team answers the strategic questions that will drive the EU FinTech policy debate in 2019. Innovation has always been at the heart of financial markets. But the current wave of digitalisation has brought new challenges to market participants, regulators and supervisors all across the globe. In Europe it will very likely lead to the next Commission taking more concrete action than what we’ve seen so far. Yet, there are still...

  • EU Climate & Energy Policy: Ending the year with a bang

    December 19, 2018

    A landmark year for the EU energy and climate policy draws to a close. The European institutions are finalising complex agreements on new rules for the internal electricity market as part of the Clean Energy Package adopted by the European Commission in November 2016. Regulations aimed at cutting emissions of light and heavy vehicles are also reaching towards the final stage of negotiations between the Council and the Parliament. Over the past months, the European...

  • How to Measure the Impact of Social Media for Public Affairs

    November 28, 2018

    Our Challenge: Social Media is for Marketers Social media has become a veritable public affairs tool in its own right. Public affairs activities are incredibly difficult to measure, but with social media we’ve been given a gift. We have data, so much data, for free and at our fingertips. But there’s a problem. None of these social media platforms were built with us in mind. Social media is for marketers. And marketers need numbers. Marketers operate...

  • Move over America, Europe is dealing with its own brand of political and cultural disruption

    November 27, 2018

    I often find myself explaining the current political climate in Europe to friends, family, and clients with this: “If you think the United States is crazy right now. Europe is at least as crazy as the U.S.” My observation tower for Europe’s current environment is Brussels, where I head the digital public affairs offering for FleishmanHillard across the EMEA region. Yes, Europe’s current politics can rightfully be described as “crazy” but in that environment, we’re seeing something both...

  • EPP to elect its lead candidate

    November 7, 2018

    On Thursday, the European People’s party will elect its Spitzenkandidat (lead candidate) for the European elections. First established in 2014 as part of the procedural changes to electing the new Commission President, it is seen as the official response to an attempt to bring the EU closer to its citizens. However, it is also widely viewed as an attempt by the European Parliament to have a greater say in who becomes the next Commission president...

  • What you need to know about tech and energy: a sectoral revolution with policy consequences

    November 5, 2018

    Sectoral Revolution In every sector the influence of the tech industry has increased in parallel with the improvements in technology, and over the past decade this influence has led the technology and energy industries to have grown closer and closer – with parallels much more important than the tired claim that ‘data is the new oil’. New technology will revolutionise the energy industry, requiring the energy sphere to carefully analyse traditional ‘tech’ policy areas like...