Moving from classic events to unforgettable physical & digital experiences
Starting the morning off with an improvised drama exercise, Louise Day and two guest actors helped to demonstrate how to build a memorable experience by doing something different. Day was then joined by Brett Kobie to give examples of our favourite memorable campaigns, and dissect the makings of an experience that will stand out.
The session moved on to ask the audience to share their own success stories from events, which saw the likes of a paper company giving free noodles in one event promoting their paper packaging. This session will give you a great overall understanding of how to take classic events further in order to communicate a message that will be remembered.