Thinking beyond social to make your organisation the reference on a particular topic
This session was run by David Turier and our associate, Peter Wilson, from Specialist in Bristol. They talk about using research methods like search analysis and social listening to create content that reaches your audiences wherever they spend their time online, not just on social media.
By finding out more on what your audience is thinking, and more importantly, searching for online, we can tailor our output to suit them and create content that preempts people questions and interests. In this way, you can always be the first voice heard and in so doing, own that issue online.