Archive
Public Affairs
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AI: the technology we love to hyperbolise
July 18, 2018
The beginning of the end of life as we know it, or an unheralded force for good? The Artificial Intelligence (AI) debate frequently swings across both extremes. One thing’s for sure. It’s a topic that’s impacting all of our clients, across all industries and sectors, in all markets and in all organisations, whatever their size or scale. So which side of the argument is right? Will Artificial Intelligence deliver an uncontrollable army of robots, stealing...
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So, what is an influencer?
July 16, 2018
The term 'social influencers' has become a industry buzzword. The most common definition is ‘someone with a large social following.’ It makes sense to collaborate with influencers based on what they can offer. As Brett explains in his video, the main purpose of working with social influencers is to drive purchaser intent or to raise awareness. Yet, they can also help to effect change in a highly specific policy area or impact certain individuals. Therefore...
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#FHYearofChange: What are the key questions you are going to be asking yourself in the EU’s year of change?
July 16, 2018
2019 represents the “Year of Change” for the European Union (a new European Parliament, a new political leadership for the European Commission, and the formal departure of the UK as a member of the EU). With the European elections coming up in 2019, Senior Vice President of Financial Services, Mette Grolleman, encourages others to get engaged now in writing the future of Europe. To truly engage in the upcoming changes in the EU, one needs...
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#FHYearOfChange: What are European politics going to look like in 2019?
July 9, 2018
2019 represents the “Year of Change” for the European Union (a new European Parliament, a new political leadership for the European Commission, and the formal departure of the UK as a member of the EU). With the European elections coming up in 2019, FleishmanHillard Advisory Board Member, Chris Davies, encourages businesses to prepare now for the upcoming changes in the EU. Businesses are already spending a lot of money on analyses and studies to try...
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How can your messages reach a communications sweet spot?
June 26, 2018
Continuing the DSC video series comes a short piece from Louise, giving us advice on how to hit the communications sweet spot when building a communications campaign. You’ll have to watch the video for the full rundown of what to do, but our main takeaway is to find your unique voice or perspective. In a society where millions of actors are constantly fighting for attention, the best way you can carve out a space for...
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#FHYearofChange: What can we expect from the European Council?
June 25, 2018
2019 represents the “Year of Change” for the European Union (a new European Parliament, a new political leadership for the European Commission, and the formal departure of the UK as a member of the EU). With the European elections coming up in 2019, Senior Vice President of Financial Services, Mette Grolleman, encourages others to get engaged now in writing the future of Europe. In November of 2019, the European Council will elect a new president...
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#FHYearofChange: Our new video series to anticipate the changes of 2019
June 20, 2018
2019 represents the “Year of Change” for the European Union, with a new European Parliament, a new political leadership for the European Commission, and the formal departure of the UK as a member of the EU. Given these institutional changes and the reduced regulatory/policy activities, some organisations might think that a reduced focus towards Brussels is justified. Yet, we believe that these developments are critical for all organisations. Since these new officials will shape policy-making...
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#FHYearOfChange: What can we expect from the European Commission?
June 19, 2018
2019 represents the “Year of Change” for the European Union (a new European Parliament, a new political leadership for the European Commission, and the formal departure of the UK as a member of the EU). With the European elections coming up in 2019, Senior Vice President of Financial Services, Mette Grolleman, encourages others to get engaged now in writing the future of Europe. The 2019 elections will mean a new head of the European Commission...
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How can the EU communicate better in a year of change?
June 12, 2018
How can the EU communicate better? That age-old question that we'll never stop asking (and shouldn't). My take in a few points: The EU needs to meet people "where they are" and drop the "Brussels knows best" mentality - EVEN if this feels weird to do. Anything that smacks of elitism just plays as condescension. The EU needs to admit that it doesn't have everything right and needs to improve (see Macron agenda!). Anything less...
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Countdown to the 2019 European elections – the outlook so far
June 5, 2018
The next European elections are set to take place in just under twelve months’ time. Currently, the EU is having to prove its value to many of its members and assert its importance to its neighbours. The European project always seems to feel under threat to some extent and probably more so now than ever. Therefore, we need to ask ourselves what this uncertainty means for citizens, businesses and clients and how will it be represented...