Archive

Europe

  • State of the Union 2018: Juncker’s focus on the EU’s global role

    September 17, 2018

    While Juncker did not announce many new legislative proposals in his State of the Union speech, he instead focused on the importance of the EU as a global player, which was a central theme to his speech.   As an official welcome back to work, and kick starting his final year as President of the Commission, Juncker took stock of achievements and provided a forward looking view for the next year in the annual State...

  • #FHYearofChange: How can business shape Europe’s climate policy?

    September 11, 2018

    2019 represents the “Year of Change” for the European Union (a new European Parliament, a new political leadership for the European Commission, and the formal departure of the UK as a member of the EU). With the European elections coming up in 2019, FleishmanHillard Advisory Board Member, Chris Davies, encourages businesses to prepare now for the upcoming changes in the EU. For Davies, while a lot has been made in terms of developing renewable energy...

  • #FHYearOfChange: Which healthcare issues should be on your radar past 2019?

    September 3, 2018

    2019 represents the “Year of Change” for the European Union (a new European Parliament, a new political leadership for the European Commission, and the formal departure of the UK as a member of the EU). With the European elections coming up in 2019, Senior Vice President and Director of Public Affairs, Teresa Calvano, notes what issues you should have on your radar in the healthcare sector. For Calvano, the rise of e-health, the digital transformation...

  • Louise Day meets Marco Ricorda to talk about social influencers

    August 27, 2018

    Our Digital, Social and Creative Louise Day recently met the Head of Social Media for the ALDE Group, Marco Ricorda, for a quick chat about the rise of social influencers.   The conversation helped to better understand what social influencers are, where we can find them and whether they are a good fit for organisations involved in Public Affairs in Brussels. https://vimeo.com/286189585 To further the discussion on social influencers, check out our recent articles on our definition...

  • Welcoming Marcel Halma to talk about Corporate Activism

    August 27, 2018

    A few weeks ago, our Social, Digital and Creative team convened a small group of forward-thinking communicators from companies, trade associations, NGOs and EU institutions to explore what corporate activism means and what organisations should do in a time of seismic political and culture change. Marcel Halma of AkzoNobel, a recognised thought leader in the public affairs world joined us to share his take on the state of corporate activism, sparking questions like: - What, if...

  • #FHYearOfChange: Which issues should be on your radar in technology past 2019?

    July 30, 2018

    2019 represents the “Year of Change” for the European Union (a new European Parliament, a new political leadership for the European Commission, and the formal departure of the UK as a member of the EU). With the European elections coming up in 2019, Senior Vice President and Director of Public Affairs, Teresa Calvano, notes what issues you should have on your radar in the technology sector. Artificial intelligence (AI), data and blockchain are set to...

  • #FHYearOfChange: Which environmental issues should be on your radar past 2019?

    July 23, 2018

    2019 represents the “Year of Change” for the European Union (a new European Parliament, a new political leadership for the European Commission, and the formal departure of the UK as a member of the EU). With the European elections coming up in 2019, Senior Vice President and Director of Public Affairs, Teresa Calvano, notes what environmental issues you should have on your radar. Climate policy and circular economy are set to be huge buzzwords and...

  • AI: the technology we love to hyperbolise

    July 18, 2018

    The beginning of the end of life as we know it, or an unheralded force for good? The Artificial Intelligence (AI) debate frequently swings across both extremes. One thing’s for sure. It’s a topic that’s impacting all of our clients, across all industries and sectors, in all markets and in all organisations, whatever their size or scale. So which side of the argument is right? Will Artificial Intelligence deliver an uncontrollable army of robots, stealing...

  • So, what is an influencer?

    July 16, 2018

    The term 'social influencers' has become a industry buzzword. The most common definition is ‘someone with a large social following.’ It makes sense to collaborate with influencers based on what they can offer. As Brett explains in his video, the main purpose of working with social influencers is to drive purchaser intent or to raise awareness. Yet, they can also help to effect change in a highly specific policy area or impact certain individuals. Therefore...

  • #FHYearofChange: What are the key questions you are going to be asking yourself in the EU’s year of change?

    July 16, 2018

    2019 represents the “Year of Change” for the European Union (a new European Parliament, a new political leadership for the European Commission, and the formal departure of the UK as a member of the EU). With the European elections coming up in 2019, Senior Vice President of Financial Services, Mette Grolleman, encourages others to get engaged now in writing the future of Europe. To truly engage in the upcoming changes in the EU, one needs...