Archive

Author: Corporate Marketing

  • Regional approaches and shared competences, the kryptonite for anti-vaxxers in Spain?

    March 30, 2021

    Words by Enrique Marcos Collado Vaccine trends in all EU countries are not entirely discouraging, offering some hope that summer holidays in a preferred destination for many European may be possible yet. In Spain, the number of individuals who say they would not take the vaccine immediately fell from 47% in November to 28% in late December, according to a barometer conducted by the Sociological Research Centre (CIS). As vaccination efforts have launched around the...

  • What’s driving vaccine hesitancy and what can we do about it?

    March 24, 2021

    We explore trends and our own recent survey data to see where EU markets differ and converge on their trust of vaccine information It’s been over a year since COVID-19 became a health crisis with global proportions. Bringing our societies and economies to a screeching halt, the crisis demonstrated just how much our systems depend on public health. As we attempted adaptation to daily life in a global pandemic, all eyes turned to the scientists...

  • Vaccine information: many Europeans trust local doctors over national governments

    March 24, 2021

    Measuring vaccine confidence in Europe: Exclusive FleishmanHillard research reveals trends in four European markets As vaccination plans are being rolled out across the European Union, it’s important to understand what sources of vaccine information Europeans trust when it comes to COVID-19. To understand the trends in misinformation and identify opportunities to deliver science-based vaccine information, FleishmanHillard Brussels partnered with our in-house research and measurement group, TRUE Global Intelligence, to conduct a survey in four key...

  • Why now is the time to overcommunicate

    March 1, 2021

    It was June 2016. I was sitting in a room in Brussels and I was listening to a communications professional talk about his organisation’s target audience. That was the first time I heard the term ‘Brussels Bubble’. I soon discovered it was a term used to refer to all professionals employed directly or indirectly by the business of running the European Union in Brussels, and thus a select group of 40,000 very influential decision makers...

  • The EU’s Digital Services Package: An Attempt to Reshape the Digital Platform Economy

    February 16, 2021

    After several years of intense debates, the European Commission recently released its legislative overhaul of the EU digital rulebook. This includes the two flagship initiatives on content moderation and competition in the digital economy. The Digital Markets Act (DMA) and Digital Services Act (DSA) will have far-reaching consequences on digital markets and online platforms. The question remains how far. The EU’s approach includes some of the most stringent legislative changes ever seen since the adoption...

  • 2021 – the year of the vaccine

    January 12, 2021

    New Year’s Eve, 2020 marked a full-year since the first case of SARS-CoV-2 was reported to the World Health Organisation China Office. What unfolded next shocked the world to its core as our global economy was brought to its knees and human resilience was pushed to its limits. Within the first three months of 2020, over 100 countries worldwide had instituted restrictions in a bid to stop the spread of the virus, affecting the majority...

  • The EU’s chemicals strategy for sustainability

    November 3, 2020

    The EU’s chemicals strategy for sustainability towards a toxic-free environment presented by the European Commission on 14 October 2020 is a flagship initiative under the European Green Deal. It sets out a response to today’s chemicals management challenges which is as groundbreaking as the introduction of the REACH and CLP Regulations was more than a decade ago. The Chemicals Strategy for Sustainability aims to simplify and strengthen the regulatory framework on chemicals to further increase the...

  • What’s going to be in the Better Regulation Communication?

    October 26, 2020

    The Ursula von der Leyen Commission will soon set out how it intends to improve on the EU's Better Regulation agenda. The Communication on Better Regulation led by Maroš Šefčovič, the Commissioner for Interinstitutional Relations, is now scheduled to be adopted on 24 November by the College of Commissioners. Here are a few things to watch out for next month as Mr Šefčovič presents the Communication: How will the ‘one-in, one out’ principle work? As...

  • The EU Sustainable Product Policy Initiative

    October 19, 2020

    The EU is set to fundamentally revamp EU product policy as a part of the EU Green Deal and the new Circular Economy Action Plan in the forthcoming Sustainable Product Policy Initiative. With the Sustainable Product Policy Initiative, the European Commission wants 'green products to become the norm'. It recently launched a consultation on the Initiative's roadmap. The aim is to publish a legislative proposal in the fourth quarter of 2021. The FleishmanHillard EU Roundtable...

  • Safety as a goal: five principles of public policy responses to risks

    September 21, 2020

    Whether responding to a global pandemic or hazardous chemicals, the fundamental policy goal is essentially the same: maximise safety/minimise risks. This policy goal may sound simple, but it is far from straightforward how to maximise safety. Something the wide array of different policies around the world in response to Covid-19 have shown. So, here are a few principles which I have found to help my understanding of public policy responses to risks from working with...

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