Archive
Author: Corporate Marketing
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Introducing: Mette Analysis | September 2020
September 4, 2020
A warm welcome to the inaugural Mette Analysis. As European policymakers return from the summer break, our General Manager, Mette Grolleman, looks ahead at the challenges which the EU faces for the remainder of 2020 and the beginning of 2021. The resignation of the Irish European commissioner Phil Hogan ,also know as 'Big Phil', may have a significant impact on the way the EU conducts negotiations in the future. Furthermore, there are concerns regarding the...
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#RightByHer Campaign: Supporting Women’s Rights in Africa
August 18, 2020
Earlier this year, the German NGO Deutsche Stiftung Weltbevölkerung (DSW) approached our Brussels office for a new video project. After the #TrumpetHealth video campaign, they wanted us to help raise awareness on Sexual and Reproductive Health and Rights (SRHR) issues for women in Africa. In other words, DSW wanted to convince EU legislators to insist on strong SRHR language and provisions in the EU-Africa partnership that we expect to see renewed and strengthened later this...
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FleishmanHillard Brussels launches FH2050 climate and sustainability practice
June 30, 2020
With the launch of its FH2050 climate and sustainability practice, FleishmanHillard Brussels strengthens its offer in the sustainability space. This will help organisations navigate, communicate and engage with the green recovery. Climate change and sustainability have long been significant drivers of European public policy. Now for the first time, the Sustainable Development Goals are mainstreamed into EU policies and initiatives. The COVID-19 crisis has only served to catalyse Europe’s ambition, and focus minds on the...
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How can the European Union better support consumer choice and promote more sustainable products?
June 17, 2020
The new Circular Economy Action Plan launched under the European Green Deal aims to transform production and consumption. This means changing the way consumer products for the EU market are made and offering consumers more sustainable choices. There are already measures that support more sustainable products in the EU. Yet, a comprehensive set of requirements is missing to effectively transition to more sustainable product design and manufacturing. To close this gap, the European Commission will...
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How can the EU promote reuse in the Circular Economy?
June 11, 2020
The most efficient way to limit the impact of waste on the environment, is to prevent it. After prevention, the second best option, saving energy and resources is the reuse of products. Expanding reuse practices is critical to unlocking the EU’s circular economy ambitions set out in the European Green Deal and the new Circular Economy Action Plan. Despite the political momentum behind the circular economy agenda, reuse rates remain very low in the EU...
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How can we reduce and track Substances of Very High Concern in the circular economy?
June 5, 2020
Over the coming years, it is one of the Commission's main goals to transition the EU, its consumers, manufacturing and products, to a circular economy. This goal has been laid out clearly in the New Circular Economy Action Plan. When it comes to the safety of products and materials, there is still a lot to be done, before we can rely on safe material cycles to provide feedstock for all our products. Especially how Substances...
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Launching FH Brussels’ Recovery and Resurgence COVID-19 Practice
June 3, 2020
https://www.youtube.com/watch?v=flLZfiYRZcw The impact of the COVID-19 crisis across Europe is unprecedented. Economies have come to a stand still, many businesses have seen a massive reduction in their operations, and the impact on lives and livelihood is profound. When it comes to public affairs, there is certainly no ‘business as usual’. As we start to exit this crisis, we will find ourselves returning to a new norm – both the political and policy landscape have changed...
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How will the Commission act on endocrine disruptors?
May 28, 2020
In July 2018, the European Commission released its Communication on a ‘Comprehensive European Union framework on endocrine disruptors’ outlining the strategic approach to deal with these substances in the future. To do this, the European Commission is undertaking a Fitness Check on endocrine disruptors to look at how the various pieces of relevant EU legislation delivers on the objective of protecting human health and the environment by minimising the overall exposure to endocrine disruptors. A...
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What are Sweden’s priorities on chemicals in context of the European Green Deal?
May 13, 2020
Sweden is a key Member State when it comes to shaping EU environmental and chemicals policy. The annual report on Sweden’s progress on its environment objectives gives some clues about what the country’s priorities might be at the EU level. On chemicals, the main headline is that: “Sweden will not meet its non-toxic environment target by 2030”. Despite not keeping to the initial timeline, Sweden is continuing to work towards non-toxic products, for instance by...
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How the US oil price fell below zero – and what this means for the industry
May 7, 2020
On Monday April 21st, West Texas Intermediate (WTI), the US crude oil benchmark, traded for the first time in history at -$40 per barrel. This all-time low raised the eyebrows of many observers and begs the question of how we arrived at such an unprecedented scenario. Furthermore, we have to ask how this will impact the green agenda. Looking more closely at the causes of the WTI crash, we can identify at least three...