Archive
Author: Corporate Marketing
-
European institutions back to work – A fully booked autumn energy & climate agenda
September 8, 2017
European institutions reconvene in September with a full agenda promising an autumn of intense political and technical negotiations across the Energy and Climate Agenda. Key legislative proposals will see important steps forward which will set the scene for final deals to be expected in the course of 2018. Revision of the Emissions Trading Scheme Directive. After three trilogues and several technical meetings, the negotiations on the key legislative act implementing the -40% emission reduction target...
-
FleishmanHillard’s Second Annual Back to School Briefing
September 5, 2017
FleishmanHillard Europe is proud to present its second annual 'Back to School' briefing. This cross-sector policy overview looks at the trends defining Europe's agenda, with sector specific overviews in Financial Services, Transport, Taxation, Environment & Chemicals, Technology, Energy, and Food & Agriculture We have also created useful sector specific timelines, forecasting policy developments for the coming year. Back to school - September 2017 Timelines Financial Services Transport Environment & Chemicals Tech Energy Food and Agriculture...
-
LinkedIn Update: Reaching niche audiences in Brussels
August 31, 2017
On August 30, our FleishmanHillard Digital, Social & Creative Team held a discussion on LinkedIn and the myriad of ways the Brussels people can use it to reach niche policy audiences with or without paid strategies. This was a follow up talk after Brett Kobie’s LinkedIn post and his podcast about the new possibilities for this platform in terms of video. What were the event's main takeaways? LinkedIn enables people and organisations to reach specific...
-
The EU’s Clean Energy Package – what progress after 6 months?
August 2, 2017
Prior to the release of what was then colloquially referred to as the ‘Winter Package’, the European Commission promised to deliver a legislative package that will have European energy consumers at its heart. After a little more than six months of work on the file, it is useful to see where the jumbo package stands. First, it is worth noting that the Council and the Parliament have embarked on divergent paths in terms of their...
-
In creative communications, NOBODY knows ANYTHING
June 20, 2017
What would I tell a 20-year old version of myself? Never back down, because NOBODY knows ANYTHING. I heard Casey Neistat say that yesterday in a panel at the Cannes International Festival of Creativity and man did that strike a chord with me. And now my keyboard is taking a beating as I hack away to codify a few mantras I’ve learned to live by in my communications work but haven’t been able to express...
-
Caroline Wunnerlich Among the World’s Most Influential PR Professionals
June 16, 2017
Our Executive Vice-President Caroline Wunnerlich has been listed among the world's most influential PR professionals, in PRWeek's Global Power Book listing published earlier this week. She joins seven other FleishmanHillard leaders mentioned in this prestigious list: John Saunders, CEO and President J.J. Carter, global COO and President, Americas Rachel Catanach, Senior Partner and President, Greater China Jim Donaldson, CEO, FleishmanHillard Fishburn Lucy O’Brien, General Manager and Partner Brian West, Global Managing Director, Crisis management The...
-
Chemicals management experts meet in Helsinki to celebrate 10 years of REACH: What can we expect?
June 7, 2017
This week public authorities, industry leaders, NGOs, academics and the media meet in Finland to discuss chemicals management at the annual Helsinki Chemicals Forum (HCF). As we celebrate 10 years of REACH, stakeholders are invited to share their views on what chemicals legislation has accomplished and where improvements are needed. The debate is certainly very timely. The ongoing evaluation of REACH and other EU chemical legislation as well as initiatives under the circular economy umbrella...
-
FleishmanHillard awarded Publication of the Year at European Excellence Awards
June 2, 2017
This week FleishmanHillard and SHV Energy won an European Excellence Award in Public Affairs for The FREE Report. The report, which won in the ‘Report of the Year’ category, was produced by FleishmanHillard for SHV Energy as part of its Future of Rural Energy in Europe (FREE) initiative and examined the current energy landscape of rural Europe. It also looked forward towards 2030, to explore the potential of these areas to reduce their emissions of...
-
Moving from a Checklist to a Strategy: Digital Communications Strategist Dan Sobovitz Shares Valuable Tips
May 18, 2017
Earlier today, FH Brussels welcomed Dan Sobovitz the Digital Communications Strategist and Speechwriter for Commission Vice-President Maroš Šefčovič for another lunch event during which he explained how communicators should move from checklists to well-thought strategies. Dan kindly accepted to come to our offices to talk about what makes powerful communication campaigns happen with relevant examples he came across in the recent years – from presidential campaigns, cartoons and series of tweets and tactics. He shared...
-
Developing Effective Video Campaigns: A presentation led by Louise Day & Natalie Edelstein at the European Commission
May 8, 2017
On 26 April 2017, the European Commission invited our Digital, Social and Creative team to give a presentation on video distribution. Led by Louise Day and Natalie Edelstein, the presentation focused on how to optimise videos for distribution on various social media channels, how to benefit from paid advertising, and how to measure the impact of a piece of content or campaign. For as many best practices and ‘industry standards’ there are in the audiovisual...