Archive
Author: Corporate Marketing
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Building a pan-European communications campaign? Ask yourself these 7 questions
April 17, 2017
If you’re like me, the events of 2016 and the first quarter of 2017 have got you scratching your head, wondering what it means to work in communications in such a confusing time in an increasingly complex Europe. And if it’s your job to build communications campaigns that get people across Europe to think, feel and do things—you might find this list of seven questions useful as you build (if you're in a rush, you...
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5 days of Brexit – looking at Brexit from ‘the ground’
April 12, 2017
5 days of Brexit – a view of the negotiations from the ‘the ground up’ FleishmanHillard Brussels recently ran a series of 5 informal lunchtime seminars to look at what the impacts of Brexit will actually be for specific sectors, beyond the headline macro-political issues being covered in the press and in the bars and restaurants of Brussels. Bringing in representatives of the manufacturing, energy, chemicals, technology and food sectors we looked at the...
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A year in the thick of it…
March 22, 2017
We are living through a time of immense change in world politics. From the day I interviewed for my year-long student placement at FleishmanHillard Brussels in February 2016 to today the world scene has turned on its head. The UK voted to leave the EU, Trump was elected President of the United States, Commission President Juncker confirmed he would not run for a second term, and most importantly Jon Snow came back from the dead...
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Five Days of Brexit: A series of sector-specific workshops to understand the implications of the UK leaving the EU
March 15, 2017
From April 3-10, FleishmanHillard organised a series of five free interactive workshops to discuss the implications of the United Kingdom leaving the European Union in 5 key sectors: Manufacturing, Energy, Food, Chemicals and Tech. With the triggering of Article 50, the UK will have two years to negotiate both its leaving agreement with the EU, and as far as possible, its future trading relationship with the bloc. Whilst there is widespread skepticism over whether this...
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Pitch Perfect – FH hosts British Chamber of Commerce lunch meeting on how to pitch journalists effectively
February 8, 2017
FleishmanHillard Brussels hosted a British Chamber of Commerce Brussels New Generation (BNG) “Lunch and Learn” session on how to best pitch journalists. Speaker, Viktoria Dendrinou from the Wall Street Journal, explained to an audience of around 50 young professionals the dos and don’ts of approaching journalists working in general media on EU policy issues. Pulling from her own experience, she outlined the fundamentals of effectively communicating on clients’ or companies’ ideas, products or press...
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Five Days of Campaigns is back!
January 31, 2017
Next week, we'll be launching into a series of free sessions dedicated to great campaigning within strategic public affairs. We'll be covering everything from how to build influencer campaigns via LinkedIn, Twitter and Instagram- to using research, data and measurement to create great campaign content that resonates with your audience here in Brussels and across Europe. We'll also talk about how to framework product defense campaigns, as well as how to pin point and build...
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The French left-wing primary: who will be the real winner(s)?
January 26, 2017
Another election, another surprise: last Sunday’s left-wing primary’s 1st round vote saw Benoit Hamon pull ahead with over 36%, 5 points clear of ex-Prime Minister Manuel Valls. Two other presidential candidates will be watching this Sunday’s 2nd round vote as closely as the left-wing primary finalists themselves: Emmanuel MacroN and Jean-Luc MélenchoN (the M&Ns). For the result will either feed or quash their hopes of becoming France’s next President. “The most important thing is to...
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Your 2017 Transport timeline
January 25, 2017
2017 will be the “year of delivery” for EU transport policy. In the coming months, the Commission will finalise and present proposals impacting all transport modes, while the Parliament and the Council will work towards agreements on key files, such as type approval and market surveillance or the review of the EASA Basic Regulation. 2017 will also be the “year of ambition” in order to plan Europe’s transition to a decarbonised transport system. From fuel...
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FH Analysis of the European Strategy on Cooperative Intelligent Transport Systems
December 1, 2016
The Commission’s Communication for a European Strategy on Cooperative Intelligent Transport Systems, a milestone towards cooperative, connected and automated mobility published on 30 November aims to put forward a regulatory framework which will kick-start the deployment of intelligent transport systems. We offer a summary of the Commission’s vision for each of the 8 areas in the C-ITS Communication, and where it fits with the other transport strategies and initiatives of the European Union. Read it...
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Five things you need to know about the Winter Package
December 1, 2016
It’s big First and foremost, the sheer size of the winter package means some elements will remain untouched for quite some time. With the package including documents on renewable energy, market design, bio-energy, energy efficiency, energy funding and more, not all Council Presidencies will have the resources to focus on the whole scope of the reforms. Larger Member States are unlikely to be in a hurry to push forwards without a detailed examination of the...