Moving from a Checklist to a Strategy: Digital Communications Strategist Dan Sobovitz Shares Valuable Tips
May 18, 2017
Earlier today, FH Brussels welcomed Dan Sobovitz the Digital Communications Strategist and Speechwriter for Commission Vice-President Maroš Šefčovič for another lunch event during which he explained how communicators should move from checklists to well-thought strategies. Dan kindly accepted to come to our offices to talk about what makes powerful communication campaigns happen with relevant examples he came across in the recent years – from presidential campaigns, cartoons and series of tweets and tactics. He shared...
Developing Effective Video Campaigns: A presentation led by Louise Day & Natalie Edelstein at the European Commission
May 8, 2017
On 26 April 2017, the European Commission invited our Digital, Social and Creative team to give a presentation on video distribution. Led by Louise Day and Natalie Edelstein, the presentation focused on how to optimise videos for distribution on various social media channels, how to benefit from paid advertising, and how to measure the impact of a piece of content or campaign. For as many best practices and ‘industry standards’ there are in the audiovisual...
January 25, 2017
2017 will be the “year of delivery” for EU transport policy. In the coming months, the Commission will finalise and present proposals impacting all transport modes, while the Parliament and the Council will work towards agreements on key files, such as type approval and market surveillance or the review of the EASA Basic Regulation. 2017 will also be the “year of ambition” in order to plan Europe’s transition to a decarbonised transport system. From fuel...