January 16, 2018
"Digital" has now fully entered the mainstream of EU policy advocacy which is a blessing (because progress) but partly a curse because digital is most often defined by its lowest common denominator (most easily understood) component: social media. Many organisations realise they need "digital" which to them means they need to hire someone with digital in her/his title to run their social feeds, which means that community management and social content creation are often the...
November 3, 2017
In the Brussels bubble we've got a unique, vibrant conversation about digital and social communications. It's important to realise though that there are actually a few different conversations happening within that bigger one. My take on the most obvious three: The "public communication" conversation, driven by the EU institutions with their need to reach huge numbers across the continent, usually with a message about the benefits of the EU or something that helps engage citizens...
September 22, 2017
On Thursday 5th October, the FleishmanHillard Technology Team is pleased to organise a Roundtable on the "Commission’s 2017 Cybersecurity Strategy: How will it impact your business?". We are delighted to welcome Mr. Jakub Booratynski, Head of Unit on Cybersecurity and Digital Privacy in DG Connect and Mr. Luigi Rebuffi, Secretary General and founder of the European Cyber Security Organisation who will help up understand the key elements of the new Strategy, and the ENISA mandate. 5 October...
Moving from a Checklist to a Strategy: Digital Communications Strategist Dan Sobovitz Shares Valuable Tips
May 18, 2017
Earlier today, FH Brussels welcomed Dan Sobovitz the Digital Communications Strategist and Speechwriter for Commission Vice-President Maroš Šefčovič for another lunch event during which he explained how communicators should move from checklists to well-thought strategies. Dan kindly accepted to come to our offices to talk about what makes powerful communication campaigns happen with relevant examples he came across in the recent years – from presidential campaigns, cartoons and series of tweets and tactics. He shared...
October 25, 2016
For the second year in a row, FleishmanHillard Brussels was happy to support the JA-YE Leaders-for-a-Day programme on 19 October. Each year a student has the opportunity to shadow a leader from our office and learn about what they do during the course of a working day. The great thing about the JA-YE Leaders-for-a-Day programme is by explaining what you are doing and why you are doing it to an engaged young person there are...