Archive

Author: Corporate Marketing

  • Airbnb on the birth of a new brand of pan-European grassroots lobbying

    November 29, 2018

    https://vimeo.com/303005824 On 22 November, FleishmanHillard had the honour of hosting the official launch of the Grassroots Professional Network – a sign of the growing momentum of a uniquely European brand of grassroots lobbying in a fast-changing European political landscape. Georgina Browes and Sergio Vinay from Airbnb are absolute trailblazers in this space and explained that you can't just show up to your user base when you have a regulatory problem and ask them to sign...

  • How to Measure the Impact of Social Media for Public Affairs

    November 28, 2018

    Our Challenge: Social Media is for Marketers Social media has become a veritable public affairs tool in its own right. Public affairs activities are incredibly difficult to measure, but with social media we’ve been given a gift. We have data, so much data, for free and at our fingertips. But there’s a problem. None of these social media platforms were built with us in mind. Social media is for marketers. And marketers need numbers. Marketers operate...

  • Move over America, Europe is dealing with its own brand of political and cultural disruption

    November 27, 2018

    I often find myself explaining the current political climate in Europe to friends, family, and clients with this: “If you think the United States is crazy right now. Europe is at least as crazy as the U.S.” My observation tower for Europe’s current environment is Brussels, where I head the digital public affairs offering for FleishmanHillard across the EMEA region. Yes, Europe’s current politics can rightfully be described as “crazy” but in that environment, we’re seeing something both...

  • Next European Commission – What are the tech issues that policymakers will target? #FHYearofChange

    November 23, 2018

    A long read version of this article first appeared on 22 October Tech policy can garner significant attention in Brussels, especially in light of Commissioner Vestager’s enforcement decisions against Apple, Google, and Amazon, as well as the Facebook and Cambridge Analytica scandal. While Commission President Jean Claude Juncker prophesied in 2014 that the Digital Single Market (DSM) would generate up to €250 billion of additional growth in Europe, the tech sector now gets more closely associated...

  • EU chemicals policy under the next Commission

    November 16, 2018

    The next European Commission will undoubtedly face a busy chemicals agenda. So busy it will only have to pick and choose its issues. But that’s it, it will have to choose, or risk others choosing for it. Looking at the Juncker Commission’s legacy on chemicals policy, one may remember the controversial discussions around glyphosate, the long-awaited criteria to identify endocrine disruptors, or the many fitness check (REFIT) exercises carried out by the administration. But these...

  • Takeaways of FleishmanHillard’s Breakfast on Artificial Intelligence and Energy

    November 9, 2018

    On Thursday 8 November, FleishmanHillard held a Breakfast event entitled ‘The future of energy: how will artificial intelligence impact the energy sector?’. The event gave the energy sector representatives the opportunity to share their opinions directly with the Commission, represented by Head of Unit on New energy technologies, innovation and clean coal, Mr. Haitze Siemers, from the Directorate General for Energy. Agata Pavía, VP & Head of FleishmanHillard Technology Team and Matt Hinde, Director of...

  • EPP to elect its lead candidate

    November 7, 2018

    On Thursday, the European People’s party will elect its Spitzenkandidat (lead candidate) for the European elections. First established in 2014 as part of the procedural changes to electing the new Commission President, it is seen as the official response to an attempt to bring the EU closer to its citizens. However, it is also widely viewed as an attempt by the European Parliament to have a greater say in who becomes the next Commission president...

  • Robert Wright joins FH Brussels as Senior Vice-President

    November 6, 2018

    FH Brussels is delighted to announce the appointment of Robert Wright as Senior Vice-President. Robert will provide senior strategic counsel to FH clients across a range of policy areas including environment, chemicals and energy, reporting to SVP & Partner Rob Anger. He will furthermore add to the team’s existing senior expertise on key issues including Brexit. Robert is an Irish national with 25 years’ experience in public policy and regulatory affairs, having worked in several...

  • What you need to know about tech and energy: a sectoral revolution with policy consequences

    November 5, 2018

    Sectoral Revolution In every sector the influence of the tech industry has increased in parallel with the improvements in technology, and over the past decade this influence has led the technology and energy industries to have grown closer and closer – with parallels much more important than the tired claim that ‘data is the new oil’. New technology will revolutionise the energy industry, requiring the energy sphere to carefully analyse traditional ‘tech’ policy areas like...

  • Next European Commission – What are the key milestones in the year ahead? #FHYearofChange

    November 2, 2018

    On 1st November 2019, the next European Commission will take office. In this video, Clément Luzeau maps out key milestones before the next President of the Commission settles in the Berlaymont building. Until March 2019, during the run-up period, European political parties will select their Spitzenkandidaten/’lead candidates’ and decide on their manifestos. These manifestos will be debated at European level during the official campaign period, from March until the European elections on 23-26 May. The selection...

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