Archive

Year: 2017

  • The EU’s Clean Energy Package – what progress after 6 months?

    August 2, 2017

    Prior to the release of what was then colloquially referred to as the ‘Winter Package’, the European Commission promised to deliver a legislative package that will have European energy consumers at its heart. After a little more than six months of work on the file, it is useful to see where the jumbo package stands. First, it is worth noting that the Council and the Parliament have embarked on divergent paths in terms of their...

  • In creative communications, NOBODY knows ANYTHING

    June 20, 2017

    What would I tell a 20-year old version of myself? Never back down, because NOBODY knows ANYTHING. I heard Casey Neistat say that yesterday in a panel at the Cannes International Festival of Creativity and man did that strike a chord with me. And now my keyboard is taking a beating as I hack away to codify a few mantras I’ve learned to live by in my communications work but haven’t been able to express...

  • Caroline Wunnerlich Among the World’s Most Influential PR Professionals

    June 16, 2017

    Our Executive Vice-President Caroline Wunnerlich has been listed among the world's most influential PR professionals, in PRWeek's Global Power Book listing published earlier this week. She joins seven other FleishmanHillard leaders mentioned in this prestigious list: John Saunders, CEO and President J.J. Carter, global COO and President, Americas Rachel Catanach, Senior Partner and President, Greater China Jim Donaldson, CEO, FleishmanHillard Fishburn Lucy O’Brien, General Manager and Partner Brian West, Global Managing Director, Crisis management The...

  • Chemicals management experts meet in Helsinki to celebrate 10 years of REACH: What can we expect?

    June 7, 2017

    This week public authorities, industry leaders, NGOs, academics and the media meet in Finland to discuss chemicals management at the annual Helsinki Chemicals Forum (HCF). As we celebrate 10 years of REACH, stakeholders are invited to share their views on what chemicals legislation has accomplished and where improvements are needed.  The debate is certainly very timely. The ongoing evaluation of REACH and other EU chemical legislation as well as initiatives under the circular economy umbrella...

  • FleishmanHillard awarded Publication of the Year at European Excellence Awards

    June 2, 2017

    This week FleishmanHillard and SHV Energy won an European Excellence Award in Public Affairs for The FREE Report. The report, which won in the ‘Report of the Year’ category,  was produced by FleishmanHillard for SHV Energy as part of its Future of Rural Energy in Europe (FREE) initiative and examined the current energy landscape of rural Europe. It also looked forward towards 2030, to explore the potential of these areas to reduce their emissions of...

  • Moving from a Checklist to a Strategy: Digital Communications Strategist Dan Sobovitz Shares Valuable Tips

    May 18, 2017

    Earlier today, FH Brussels welcomed Dan Sobovitz the Digital Communications Strategist and Speechwriter for Commission Vice-President Maroš Šefčovič for another lunch event during which he explained how communicators should move from checklists to well-thought strategies. Dan kindly accepted to come to our offices to talk about what makes powerful communication campaigns happen with relevant examples he came across in the recent years – from presidential campaigns, cartoons and series of tweets and tactics. He shared...

  • Developing Effective Video Campaigns: A presentation led by Louise Day & Natalie Edelstein at the European Commission

    May 8, 2017

    On 26 April 2017, the European Commission invited our Digital, Social and Creative team to give a presentation on video distribution. Led by Louise Day and Natalie Edelstein, the presentation focused on how to optimise videos for distribution on various social media channels, how to benefit from paid advertising, and how to measure the impact of a piece of content or campaign. For as many best practices and ‘industry standards’ there are in the audiovisual...

  • Building a pan-European communications campaign? Ask yourself these 7 questions

    April 17, 2017

    If you’re like me, the events of 2016 and the first quarter of 2017 have got you scratching your head, wondering what it means to work in communications in such a confusing time in an increasingly complex Europe. And if it’s your job to build communications campaigns that get people across Europe to think, feel and do things—you might find this list of seven questions useful as you build (if you're in a rush, you...

  • 5 days of Brexit – looking at Brexit from ‘the ground’

    April 12, 2017

    5 days of Brexit – a view of the negotiations from the ‘the ground up’   FleishmanHillard Brussels recently ran a series of 5 informal lunchtime seminars to look at what the impacts of Brexit will actually be for specific sectors, beyond the headline macro-political issues being covered in the press and in the bars and restaurants of Brussels. Bringing in representatives of the manufacturing, energy, chemicals, technology and food sectors we looked at the...

  • A year in the thick of it…

    March 22, 2017

    We are living through a time of immense change in world politics. From the day I interviewed for my year-long student placement at FleishmanHillard Brussels in February 2016 to today the world scene has turned on its head. The UK voted to leave the EU, Trump was elected President of the United States, Commission President Juncker confirmed he would not run for a second term, and most importantly Jon Snow came back from the dead...

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