Archive

News & Opinions

  • So, what is an influencer?

    July 16, 2018

    The term ‘influencer’ has become a bit of an industry buzzword. The most common definition is ‘someone with a large social following’ – also known as a social influencer. It makes sense to collaborate with influencers based on what they can offer. As Brett explains in his video, the main purpose of working with social influencers is to drive purchaser intent or to raise awareness. Yet, they can also help to effect change in a...

  • #FHYearofChange: What are the key questions you are going to be asking yourself in the EU’s year of change?

    July 16, 2018

    2019 represents the “Year of Change” for the European Union (a new European Parliament, a new political leadership for the European Commission, and the formal departure of the UK as a member of the EU). With the European elections coming up in 2019, Senior Vice President of Financial Services, Mette Grolleman, encourages others to get engaged now in writing the future of Europe. To truly engage in the upcoming changes in the EU, one needs...

  • Why is research important in a communications campaign?

    July 9, 2018

    When launching a campaign, it’s important to fully understand the audiences you are targeting and what kind of topics are more likely to gain their attention. The last thing people want with a communications campaign is to find themselves screaming out into the void, because they’ve failed to engage or interest people. In this video, David explains three different forms of research tools that we use to better understand audiences: Search Analysis: This analysis helps...

  • #FHYearOfChange: What are European politics going to look like in 2019?

    July 9, 2018

    2019 represents the “Year of Change” for the European Union (a new European Parliament, a new political leadership for the European Commission, and the formal departure of the UK as a member of the EU). With the European elections coming up in 2019, FleishmanHillard Advisory Board Member, Chris Davies, encourages businesses to prepare now for the upcoming changes in the EU. Businesses are already spending a lot of money on analyses and studies to try...

  • Collective redress: Upcoming debates promise to be complex, intense and stormy

    June 28, 2018

    Last April, the Commission published its so-called ‘collective redress’ proposal, a text aiming to empower consumers to obtain compensation in case of mass harm situations. The proposed text is complex and has thus far been shaped by strong political intentions, a cocktail which promises intense discussions in the Parliament and Council.   Let’s set the scene first. The political dynamite was triggered by the Diesel Gate case, where Commissioner Jourova acknowledged a weakness in the...

  • How can your messages reach a communications sweet spot?

    June 26, 2018

    Continuing the DSC video series comes a short piece from Louise, giving us advice on how to hit the communications sweet spot with our messaging. You’ll have to watch the video for the full rundown of what to do, but our main takeaway is to find your unique voice or perspective. In a society where millions of actors are constantly fighting for attention, the best way you can carve out a space for yourself is...

  • Why should people care about what happens in Brussels?

    June 25, 2018

    Sometimes organisations and associations are sceptical as to how much effort they should make to influence EU decision making. Many believe it is either irrelevant or unnecessary action – expensive and time consuming on their part for not enough reward. Brett Kobie walks us through exactly why Brussels matters. How can the EU impact you and vice versa? Brett explains that if you understand the machine of the EU and how it ticks, you can...

  • #FHYearofChange:­ What can we expect from the European Council?

    June 25, 2018

    2019 represents the “Year of Change” for the European Union (a new European Parliament, a new political leadership for the European Commission, and the formal departure of the UK as a member of the EU). With the European elections coming up in 2019, Senior Vice President of Financial Services, Mette Grolleman, encourages others to get engaged now in writing the future of Europe. In November of 2019, the European Council will elect a new president...

  • #FHYearofChange: Our new video series to anticipate the changes of 2019

    June 20, 2018

    2019 represents the “Year of Change” for the European Union, with a new European Parliament, a new political leadership for the European Commission, and the formal departure of the UK as a member of the EU. Given these institutional changes and the reduced regulatory/policy activities, some organisations might think that a reduced focus towards Brussels is justified. Yet, we believe that these developments are critical for all organisations. Since these new officials will shape policy-making...

  • Delivering Paris – a new roadmap for 2050? Roundtable report

    June 19, 2018

    On 12 June 2018, FleishmanHillard hosted an EnergiseEurope roundtable to discuss perspectives for the EU’s long-term decarbonisation strategy due to be published by the European Commission by the end of the year.  Megan Richards, Director Energy Policy at the European Commission's DG Energy, talked to us about the process for the drafting of the document, while Antje Fiehn, Senior Manager European Energy and Climate Policy at the Confederation of German Industry (BDI) presented the results...