How should NGOs, companies and industry associations react to the rise of the "everyday European activist"

by
Brett Kobie, Laurence Childs

The idea of everyday activism isn’t a new one or a term we’ve coined, but the the type of ‘everyday European Activist’ emerging now is a trend unique to our times. People once disengaged from politics are coming out of the shadows to make their voice heard in response to perceived cultural and political redlines being crossed. This offers huge opportunity for NGOs to tap into this new energy through digital and social means. It also introduces a new imperative for companies and industry associations: to be relevant to consumers & policymakers. There is now a need to STAND for something – to provide a story that goes well beyond the standard lobbying narrative of “creating jobs & growth”.

In light of all this, how should NGOs, companies and industry associations react to the rise of the “everyday European activist”?

On the 23rd April,¬†we at FleishmanHillard Brussels will be hosting a lunch from 12-13:30 to discuss just the topic in detail. During the event we’ll also be hearing from special guests, Emma Cassidy from ILGA Europe, an advocacy group for lesbian, gay, bisexual and transgender rights, and also James Ede from the Kellog Company. They’ll be sharing their own experiences of adapting campaign strategies in order to match today’s changing political attitudes.

If you’re interested in joining us, email Brett.Kobie@fleishmaneurope.com to sign up.