Before you head home for Christmas take a moment to put this date in your diaries. On 12th January at 1530 in the European Parliament the pleasantly named Butterfly Europe is holding an event. The Italian web magazine turned ‘social think-tank’, Lo Spazio Della Politica and GliEuros are joining together to invite EU decision makers, functionaires and consultants for a roundtable discussion on social networks and social media.
What distinguishes this event is the calibre of speakers: not only do they have some of the most digitally savvy MEPs around; Alexander Alvaro, Gianni Pittella, Maritje Schaake and Marie-Christine Vergiat, they also have the people involved in getting the institutions online and active in the social media sphere on board. For the European Parliament this is Stephen Clark and from the Commission Antonia Mochan. The consultancy world is also given a voice, with representatives from multiple agencies; not least FH Brussels’ own Steffen Thejll-Moller .
There will be two main roundtables followed by open debate. The first roundtable will centre on social networks; and the second on online media. It should be an interesting look at the characteristics of ‘a new journalism style’ that is, online and participative, something which you will be hearing more from us in the future. As the final session is on EU public opinion it is appropriately going to be open debate.
In preparation for the event, Butterfly Europe has interviewed Steffen on ‘Making digital tools your comms strategy’. He addresses the reasoning behind our blog, becoming an online resource for decision makers and journalists, as well as our upcoming study on EP digital trends which will be released at the event.
So that’s it for now and remember: 12th January. Register here.