Image via Wikipedia
Leading up to last week’s vote in the European Parliament of the Telecoms Package, it was striking to see the myriad of digital advocacy tools that were used by a group of NGOs called ‘La Quadrature du Net/Squaring the Net’. To safeguard the openness of internet and to prevent the insertion of the so called graduated response (or 3 strikes and you’re out) ‘La Quadrature du Net” put together an impressive online campaign that included:
- A campaign wiki allows you to collaborate in the campaign – all the information related to the campaign was put on a wiki on their website that allows you to see their recommended voting list, download tools to help you contact MEPs, standard letter templates, information about the campaign and MEPs and the ability of course to add your own user generated content
- A simple but effective website includes a blog, newsletter subscription, RSS feeds and a press review to keep you coming back
- Search engine – if you searched for Telecoms Package on Google last week, La Quadrature du Net came up first
- Online banners and blogs – the blog posts in favor of amendments supported by La Quadrature du Net exploded – again all downloadable from their website
All in all, if you were the assistant responsible for briefing your MEP ahead of the vote and looking for information online you would have probably found their information. If you were a supporter, there’s all you need to get you started on advocating on the issue. Although one does not necessarily has to agree with their point of view, La Quadrature du Net did manage to create a lot of noise in very short period of time and their campaign is an excellent example about how to use digital.
Perhaps an example that digital industries can learn from?