FleishmanHillard is proud to announce that the campaigns ‘Switch On Europe’, TrumpetHealth, and Five Days of Brexit have been nominated to receive awards under six categories for the 2017 European Public Affairs Awards on 22nd November 2017. The European Public Affairs Awards are a joint venture between Government Knowledge, Public Relations and Communications that recognises consultancy firms for their outstanding work in the industry. FH created these campaigns as a way to creatively bring awareness and generate change for various issues around the EU. The three campaigns have been placed on the shortlist under the categories for:
- Brexit-related campaign of the year
- NGO campaign of the year
- Ethical campaign,
- Use of social media
- Consultancy of the year
- Consultancy campaign of the year
About the campaigns:
JA Europe – It’s time to ‘Switch On Europe’- JA Europe needed to raise awareness about the missed opportunity of the lack of entrepreneurship education for European jobs and growth, to secure finding a future. FH developed a creative campaign to make the EE-HUB stand out as the go to place for European entrepreneurship education, to bring publicity and support for the organization and private funding to the EE-HUB.
From this ask FH created the ‘Switch on Europe’ campaign which started with a public act in front of the European Parliament and an online campaign to get attention for the cause of entrepreneurship education from policy makers and businesses. The campaign caught the attention of both public and private actors who have committed to endorse and promote recommendations of EE-HUB through policy work. The Switch on Europe campaign is still used today to help JA Europe secure funding for the EE HUB going forward.
DSW- It’s time for the EU to #TrumpetHealth– DSW reached out to FH to help them raise awareness for their Imagine 2030 campaign that looked to eradicate HIV, Malaria, TB and other diseases of poverty by 2030. From this ask, FH came up with #TrumpetHealth which focused on using the US president Donald Trump to communicate the message, in a world where it is ‘America First’, the EU needs to step up and take the lead and trumpet investment in the global health research.”
In this campaign, a Donald Trump impersonator and trumpets were used in a series of stunts around key locations in Brussels to help draw in policy makers attention to the issue. By creating this content, FH helped raise awareness of the facts and showed that investing in global health research was the politically easy choice.
Brexit- The Five Days of Brexit– From 30th April to the 10th of May, FH organised a series of five free interactive workshops to discuss the implications of the UK leaving the EU in five key sectors: manufacturing, energy, food, chemicals, and technology. The workshops were set up to educate and discuss with the Brussels community what Brexit really means for businesses and to prepare participants for the changes that would come from Brexit. The workshops were a success that gathered over 50 people from wide range of industries.
Through FleishmanHillard’s passion for creativity, all of the campaigns were executed with the purpose of making a change and raising awareness for certain issues that needed more attention to them for our clients. We are honoured that our work is being recognised!