#FHYearofChange: Big tech is in trouble in Brussels. Does that mean they should give up?

Jacques Foul

Big tech is in trouble in Brussels.

There’s an increasing number of discussions in tech on Artificial intelligence (AI), data protection and blockchain (to name a few) in the Brussels bubble. Tech giants have already seen the effects of regulations around data access, ownership and liability.

FleishmanHillard Advisory Board Member Claudio Murri talks about the need for companies to seize opportunities in their industry before 2019. For him, they should proactively build relationships if they want to make their voice heard in Brussels.

Read Also: “Which issues should be on your radar in technology past 2019”

According to Murri, the key for them is to talk about European issues with national politicians. This involves not giving up, creating an effective strategy and putting more effort into implementing it.