The WSJ reports on FleishmanHillard’s innovative campaign to increase the interest of young people in the European elections. Using a blend of paid, earned, shared and owned media, the Responsible Democracy online campaign sought to raise the voting age to 25 in order to gain a reaction from young people in defence of their voting rights.
The campaign was conducted for the League of Young Voters, a politically neutral initiative that aims to amplify young people’s concerns and expectations in the run-up to European elections.
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