Elections 2014: Getting Out the Youth Vote
The WSJ reports on FleishmanHillard’s innovative campaign to increase the interest of young people in the European elections. Using a blend of paid, earned, shared and owned media, the Responsible Democracy online campaign sought to raise the voting age to 25 in order to gain a reaction from young people in defence of their voting rights.
The campaign was conducted for the League of Young Voters, a politically neutral initiative that aims to amplify young people’s concerns and expectations in the run-up to European elections.
Find Out More
-
The EU year of change: Act 2
June 13, 2024
-
EU climate policy: The new borderlines?
May 27, 2024
