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Making Public Affairs More Effective

Fleishman-Hillard digital strategist Steffen Thejll-Moller explains how digital tools can make public affairs strategies more effective. Writing on his own blog, Steffen uses an infographic that starts from the basic activities of a public affairs professional in Brussels to explain how different forms of digital communications and specific digital tools can be used in support of public affairs activities, such as monitoring and intelligence, third party mobilisation and direct advocacy towards policymakers.

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