In our latest podcast, I have a chat with Ryan Heath, speechwriter and social media manager for European Commission Vice President and Commissioner for Digital Agenda, Neelie Kroes. In an impressively varied and accomplished career so far, Ryan has been Assistant Director at the UK Cabinet Office, political adviser to former Australian Prime Minister, Kevin Rudd, has written for publications such as the Sydney Morning Herald, and published a book on Generation Y, as well as editing The Gay Marriage Blog.
Ryan and Neelie’s approach to social media is spot on, and in stark contrast to the majority of political actors in Brussels who just can’t get past using online channels as just another way to blurt out one-way messages. Instead, they seek to be better at their jobs through social media, by gathering better intelligence and building relationships with the people who provide it (a cue to Public Affairs professionals if ever there was one.)
As ever, keen to hear your thoughts, so please comment away.