Twitter: Social media for social good

There’s lots of chat about how trivial Twitter is. Who’s interested in the minutiae of all these daily lives? How can you say anything sensible in 140 characters? How can anything emerge from this huge, constant, global clamour? And then something comes along that reminds us that actually any medium can be a force for good if used properly.

This campaign was started in the Netherlands to draw attention to the problem of domestic violence. One in four Dutch women (apparently) will suffer from domestic violence in their lifetime and I cannot imagine that the statistics are any different elsewhere. As a man, I find this deeply shameful and very disturbing. As a human being, I find the fact that so often people who know do nothing even more troubling. This campaign highlights this through the medium of Twitter. Have a look and consider, honestly, if you had been following this feed, what would you have done?

[youtube=http://www.youtube.com/watch?v=Qyjy8DvufBY&feature=player_embedded]

Nick