Google is the big friendly monster, out to hug you and provide you with all sorts of free help. In some way, it is sort of frightening. But those of us who help build websites for a living shouldn’t complain when the ‘Analytics Evangelist’, the man behind Google Analytics, offers advice on how to use that service.
The Official Google Blog is publishing a series on measurement, and the first article discusses bounce rates. If you think this means the number of times per hour that someone jumps up and down on your website, you definitely need to read the article.
Key learning: ‘Puked’ is actually a technical digital term.
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