Interactive Medvedev

I’ve just watched President Medvedev’s first podcast. A picture speaks a thousand words and here’s a man who wants to demonstrate his importance. He has three computer screens, two mice (one for each hand?!) and more phones than I could count. Disappointingly there was no sign of the red telephone

Medvedev follows other leaders in bypassing mainstream media to talk directly to the nation and show their more cuddly side. Britain’s politicians have been running neck and neck in who’s more interactive. Tony Blair became the first PM to produce a podcast which he made with comedian Eddy Izzard and David Cameron, the leader of the UK Conservatives, grabbed attention with his webcameron in 2006.

Britain’s royals, could perhaps be credited with starting this tradition thanks to their annual King or Queen’s speech which has become a much commented-on institution.

Good luck to President Medvedev, in future posts and in answering all those phones whilst keeping an eye on three screens and navigating his two mice…

Tim