Searching the EU blogosphere

Image via Wikipedia

Apparently in the world of search we are moving in two opposite directions, or at least Google think so. And who are we to question. Mere PA people that we are.

Firstly, there is apparently a move towards expanding the scope of general search to other forms of content. After all, whether it’s a vid. Note that as you’ve been searching Google recently maps, pictures, videos and allsorts of other online content are starting to pop up in your results. Have a go at putting in “Fleishman-Hillard Brussels” and you get a handy map of our location for example.

Secondly, there is a move towards more specialisation. In this regard, the boys over at Euractiv have created their own custom search engine for the EU blogosphere. Check it out here.

Which all leads us to wonder what does this mean? Well, we suppose if we work on our premise that policymakers also use the internet to find out about stuff – or at least their assistants do – that it’s not only your website that needs optimising but increasingly that other types of content may become more useful. Secondly, the custom search could be useful – for example, do you only want to know what the EU institutions websites say on a subject, or how about what a collection of NGO websites say? Could be handy.