The International Securities Lending Association (ISLA) is a leading industry association, representing the common interests of securities lending and financing market participants across Europe, Middle East and Africa. ISLA asked us to come up with a creative concept to tell the story of their industry. This piece of content would be displayed as a key element of their new website. The challenge was to produce a creative idea that would be both educational and entertaining while making more the technical vocabulary understandable.
Our in-house team of copywriters, designers and voice talent decided to produce a short visual animation educating viewers on the world of securities lending and its critical role on financial markets. This animated video would be cut into the following 3 themes to break down some of the most complex concepts:
- What is securities lending?
- Who uses securities lending and why?
- How does securities lending benefit financial markets?
This animated video was well-received by the client and is now published on the front page of their website. In December 2019, ISLA won the ‘Best Association Video’ at the Association Awards 2019 organised by the Association of Association Executives. To watch more of our videos, check our portfolio website.