As Head of Special Campaigns, EMEA, Peter uses his background in journalism and content marketing to bridge the gap between public affairs and public reputation. Having cut his teeth as a journalist on the UK’s national broadsheet newspapers, he spent 10 years as a content producer and strategist telling stories for consumer and corporate brands across the automotive and finance sectors. The period included editorial awards and a Guinness World Record. He then pivoted and has spent the past five years guiding some of Europe’s leading organisations through reputational challenges. He specialises in climate campaigns, particularly in the transport, agriculture and industry sectors.