Opinions

In the Brussels bubble, Twitter is a cocktail party and LinkedIn is a boardroom

by
Brett Kobie

Success in EU public affairs, regardless of whether you’re an NGO, an industry rep, an academic or a lobbying watchdog, means cultivating trusted relationships with the people who matter to you.

Rarely does a “policy success” come to fruition without some successful personal interaction between at least two interested parties. The days of building these relationships in dark, smoke-filled back rooms are gone. Transparency is the new normal, which means the requisite (and often awkward) courtship now happens out in the open.

Here’s my 15-slide take on how you can leverage Twitter and LinkedIn to build and strengthen relationships in the Brussels bubble–how you can bring the best from the cocktail party into the boardroom, the only place where compromise is possible.

 

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