Challenge accepted! It’s time to have some ‘FHun in the Oven’….

Any regular reader of this blog knows that we tend to take ourselves pretty seriously. I mean, we’re serious consultants with serious work to do and serious policy areas to ponder! We’re passionate about the issues of the day that will affect our work, our clients, and life in general out there in the wild blue yonder; whether it be how the German elections could impact the direction of energy policy, or how the twittersphere is chiming in on Europe.

We’re also passionate about cake. Yes, you read that correctly, cake: the edible foodstuff that is sweet and moist and can be blamed for ever-expanding waistlines of office workers, worldwide.

Now it seems, as the resident baking enthusiast here at FleishmanHillard (and instigator of semi-regular, now infamous ‘cake competitions’), I’ve begun to get a bit of a reputation. So when colleagues spotted an opportunity to form a team to participate in the BritCham Great Brussels Charity Bake Off  competition, they knew exactly who to call. We pulled together a team of bakers (meJaneSandrine, & Maria Chiara), gave ourselves a name “FHun in the Oven” (apparently makes Brits chuckle – thanks James), and decided to bake a good ol’ fashioned Hummingbird Cake – a specialty of this famous London bakery (Like a carrot cake, but not. See the recipe below).

After some fun Sunday-evening adventures (Batter tasting! Bowl licking! Icing-testing!), and one happily-averted mishap that almost ended with the top layer of our cake on the pavement of Rue Goffart, we were feeling pretty good (read: in a sugar-induced coma) about our handiwork…

Our hummingbird cake_14 Oct 13

…Until we started checking out the twitter feed #BxlBakeOff and saw the seriousness with which our competitors clearly take themselves.

The competition was fierce and I mean fierce. 24 cakes. There were cakes with squirrels and acorns fashioned out of chocolate-covered macadamia nuts…

Competitor cake_squirrels 2

There were orange-frosted Halloween themed cakes that tasted like my childhood and were adorned with creepy little edible marzipan bats & rats!

Competitor cake_Halloween

There was even a cake depicting an EU legislative timeline! I mean, these people really do EAT, breathe and sleep their work! Needless to say, our humble little hummingbird cake, despite its deliciousness, found itself a little out of its league amongst the worthy competitors.

The winner was a 3-layered cake, with each layer representing a color of the Belgian flag. It was wrapped in a Belgian flag banner, covered in what I think was chocolate ganache, and had a 3D edible version of The Grand Place atop its chocolate & edible-flower be-carpeted self. Hmpf. I know it’s hard to believe. I didn’t get a picture, so recommend checking out Judge Emma Beddington’s instagram’d capture for photographic evidence. She has also written, in hilarious fashion, about her experience as a judge in a post on her own blog, Belgian Waffle – and it’s well worth a read (plus there are more pictures!)

Ok, so we didn’t win this time. And we’re not sore losers. (No really, we’re not!) But now that we know what we’re up against, well let’s just say: challenge accepted!

Roll on November, where ‘Pie’ features as the next competition category….and watch this space for further tales of our competitive baking adventures!

Lindsay Hammes

*All pictures shown in this post were taken by me, Lindsay Hammes, with handy-dandy blackberry

The Hummingbird Bakery’s eponymous cake

What you’ll need:

300 g caster sugar

3 eggs

300 ml sunflower oil

270 g peeled bananas, mashed

1 teaspoon ground cinnamon, plus extra to decorate

300 g plain flour

1 tsp bicarbonate of soda

½ tsp salt

½ tsp vanilla extract

100g tinned pineapple, cut into small pieces

100 g shelled pecan nuts (or walnuts) chopped, and whole, to decorate* (we used both, pecans in the cake, walnuts on top)

3 20cm cake tins, base-lined with greaseproof paper


250g cream cheese

100g unsalted butter

600g icing sugar, sifted


Preheat the oven to 170 C/325 F/Gas 3.

Put sugar, eggs, oil, banana and cinnamon in a freestanding electric mixer with a paddle attachment (or use a handheld electric whisk) and beat until all the ingredients are well incorporated (don’t worry if the mixture looks lightly split.) Slowly add the flour, bicarb soda, salt and vanilla extract and continue to beat until everything is well mixed.

Stir in the chopped pineapple and pecan nuts by hand until evenly dispersed.

Pour the mixture into the prepared cake tins and smooth over with a palette knife. Bake in the preheated oven for 20-25 minutes, or until golden brown and the sponge bounces back when touched. Leave the cakes to cool slightly in the tins before turning out onto a wire cooling rack to cool completely.

In a separate bowl, beat icing sugar & bitter together in a freestanding electric mixer with paddle attachment (or use a handheld electric whisk) on a medium slow speed until the mixture comes together and is wel mixed. Add the cream cheese in one go and beat until it is completely incorporated. Turn the mixer up to medium-high speed. Continue beating until the frosting is light and fluffy, at least 5 minutes. Do not overbeat, as it can quickly become runny.

When the cakes are cold, put one on a cake stand and spread about one quarter of the cream cheese frosting over it with a palette knife. Place a second cake on top and spread another quarter of the frosting over it. Top with the last cake and spread the remaining frosting over the top and sides. Finish with pecan nuts and a light sprinkling of cinnamon.



October 20, 2013 | 12:32 AM

RT @BritchamBxl: Blog post from the FHun in the oven team @fleishmanEU @LindsayHammes for their entry for the #bxlbakeoff…

October 17, 2013 | 1:01 PM

RT @BritchamBxl: Blog post from the FHun in the oven team @fleishmanEU @LindsayHammes for their entry for the #bxlbakeoff…

October 17, 2013 | 11:29 AM

My favourite BRU blogger! :-)

October 17, 2013 | 10:55 AM

RT @BritchamBxl: Blog post from the FHun in the oven team @fleishmanEU @LindsayHammes for their entry for the #bxlbakeoff…

October 17, 2013 | 8:42 AM

RT @BritchamBxl: Blog post from the FHun in the oven team @fleishmanEU @LindsayHammes for their entry for the #bxlbakeoff…

October 17, 2013 | 8:41 AM

Blog post from the FHun in the oven team @fleishmanEU @LindsayHammes for their entry for the #bxlbakeoff #charity

October 17, 2013 | 8:40 AM

Blog post from the FHun in the oven team @FleishmanEU @LindsayHammes for their entry for the #bxlbakeoff #charity

October 16, 2013 | 6:41 PM

RT @fleishmanEU: Challenge accepted! It’s time to have some ‘FHun in the Oven’…. #BxlBakeOff & cc @BelgianWaffling

October 16, 2013 | 5:28 PM

My first post on the office's blog in a loong time. Don't worry, it's about cake. #BxlBakeOff & cc: @BelgianWaffling

October 16, 2013 | 5:25 PM

RT @fleishmanEU: Challenge accepted! It’s time to have some ‘FHun in the Oven’…. #BxlBakeOff & cc @BelgianWaffling