I’ve recorded our first podcast on Corporate Communications and Public Affairs in Europe. Why podcasting, I hear? We believe we know a fair few people at Fleishman and beyond who have plenty of interesting things to share but might not always have the time to blog. We figure that sitting them down and asking them to talk for 10-15 minutes about issues which they believe are important to our business and the world of European politics, policy and communications at large may entice them, and in doing so, will hopefully provide listeners with some valuable insights and analysis.
We can’t promise we’ll get it absolutely right from the off and there’s no overly fancy jingle and voiceover introduction by an American with an inordinately deep voice, like most podcasts I hear. This time it’s just me talking, but we will be mixing up the format and substance in future. We’ll try recorded conversations, involving interesting people we know beyond the four walls of this office, and will certainly also be mixing up the themes, from broader political issues, to trends affecting organisations engaging in the policy arena, through to sector specific matters. As ever, we’d appreciate your thoughts too. What could we do better? What might you want to hear about?
In this first episode, I talk about thought leadership: what it is, how one might become a thought leader, or alternatives to thought leadership.
Why thought leadership? Many organisations we talk to aspire to be thought leaders, perhaps to raise awareness of an issue, to build a support base, or to enhance their reputation. It’s not easy though, especially in the age of digital, when getting heard through the throng of other voices on the web is difficult unless what you have to say is truly remarkable. However, digital also offers opportunities, be it the array of channels, the facility with which one can engage, and the ability to crowdsource. The latter in particular offers an exceptional opportunity: to become not just a thought leader, but also a knowledge leader; the one player who brings together the best and brightest and leads a ground-breaking conversation, not just a one-way stream of thoughts.