It is very easy to tell how many followers we have on Twitter but have you ever wondered why people are using social media? Why people are reading your blog? What kind of information they are looking for? If the answer is “no”, you should definitely start listening to the users, their answers will give meaning to the numbers.
A social media user is a treasure of information, you just have to try to understand them. Once you do, you will come out with great ideas on how to interact with them even better than you do now and on their side, they will feel satisfied by the ear you give them by listening to them… and the circle is closed.
Check out the very interesting blog post from Mack Collier on ‘Experiencing Social Media vs Monitoring It’.